How To Build A List of People Who Actually Want To Buy From You

𝗥𝗲𝗮𝗱 𝗧𝗶𝗺𝗲: 2 minutes

The short answer is:

Build relationships.

Obtaining knowledge and experience that will improve your client’s lives — that’s the easy part.

Packaging it up into something useful that people want to buy — that’s the hard part.

So here’s a tip from the architect of authentic relationship building himself — Carl Rogers:

“Much of our inspiration to do great work comes from engaging with the community that surrounds it.”

Said another way…

The things people say spark wildfires.

Don’t worry about tricks or tactics that claim to blow your email list up over night. (Because they don’t work).

Instead, focus on the fundamentals.

Like building relationships.

With that said…

Here’s 10 irritatingly slow but effective ways to build your email list:

  • Build relationships with your future clients by posting content. Attention is the first step in the learning process. Go earn some.
  • Posting daily content is the best way to earn credibility and get instant feedback on all your ideas. Commit to it and you will never run out of things to write about on your email list.
  • People follow people. Show your personality and be personable. Strike up conversations. Connect in comments and DMs. Meet potential future clients, colleagues, and collaborators. Be… I don’t know… social.
  • Be a guest on podcasts, give value to well connected people, and do live trainings. Do authoritative things. Get authoritative results.
  • Build a relationship with yourself. Make time to write. Honor this commitment. Accept that it will often suck. Don’t worry about external metrics. Focus on your output. Take breaks to walk in nature. The better you feel, the better you write.
  • Don’t chase followers with pointless platitudes. A generic “high vibe” account with 30k followers is nothing compared to a focused education business with a few thousand followers, a couple hundred subscribers, and an authority based offer — don’t build an audience, build a reputation.
  • When you have subscribers, don’t waste time with perfectionism. Write emails quickly, share your own experience, and prioritize good storytelling. Published is better than perfect.
  • Plug your list, but do it properly. Most people get this part wrong. They either push too hard or not at all. You don’t have to “convince” anyone of anything. Instead, call attention to — (how to do this depends on the platform so I won’t get into specifics but you can send specific questions to me via email.)
  • Simple opt-in pages are better than complicated ones. You don’t need a lead magnet. Offers and giveaways help. And paid ads can work wonders.
  • People rarely take action on free information. Myself included. If you’re ambitious and hungry, you’re likely to take some… but it’s tough to extract the true value from something you haven’t voted for energetically with your hard earned cash. (That’s why it’s your duty to build something worth monetizing).

Is that all?

No.

But it’s a start.

And it’s the most direct one as far as I’m concerned.

By showing up daily, you commit to mastering your craft, you demonstrate your work ethic, and you become a wellspring of resources when others have gone dry.

Be the person people come to with their questions. Then, you’ll never have to worry about marketing again.

That’s it for today.

All the best,
Kevin

P.S. #7 is really the only thing you need to know to grow your online education business.