How To Know Who You’re Writing To

𝗥𝗲𝗮𝗱 𝗧𝗶𝗺𝗲: 2 minutes

When I first started my email list, I had no idea who I was writing to.

In fact, I had a phone call with a friend about it one time.

He said, “It kinda sounds like broad health and business advice for entrepreneurs.”

It sucked to hear that. But, it’s some of the best feedback I’ve ever gotten about my email list. Because, if you want to build a successful online education business, the last thing you want is a vague message. You need to know what you’re writing about, and more importantly, you need to know who you’re writing to. So I decided to try something different.

I picked a niche.

And when I did, something happened.

Suddenly, I was immersed in a busy community. I knew exactly who I was writing to and they were easy to find. As a result, hundreds of people began to join my email list. And I began creating courses and workshops for them. I even launched my first paid group training program which brought in $1,830.

Which isn’t bad for figuring how to do it all on my own.

But there was a problem. While everyone seemed to love the content I was creating…

I didn’t.

I felt boxed in.

I really believed in what I was creating when I first started.

But it soon felt like I couldn’t say what I really wanted to say without offending someone.

So I had to make a choice.

I took all the content, all the trainings and all the connections I worked so hard to build over the past year… and I scrapped it completely. I decided to start over.

But the thing about starting over is you never really start all the way back at the beginning.

That experience was more like “training wheels” for what I’m doing now.

Because I learned a valuable lesson.

Don’t create what you think someone else wants you to create.

Instead, create what you wish existed.

Even if it takes you longer to build authority this way… you’ll never lose interest. And the content you create will serve you for a lifetime.

I think author Richard Bach said it best:

“You teach best what you most need to learn.”

Since there’s stakes involved, you’re committed to the process. And you’re committed to creating a good outcome.

And since you continue to evolve over time as a person, your niche does too.

So if you’re not sure who you’re writing to…

It’s you.

But it’s a version of you that’s a few steps behind where you’re at now.

Which by the way…

If you want some help figuring out exactly how to do that, reply to this email and tell me what you’re up to. I’ll reply with my honest feedback.

Hope this helps.

All the best,
Kevin