For people who write for a living, and want AI to do everything else

Hey, thanks for raising your hand. Here’s the whole thing, as promised.

What’s happening

This October, I’m running a small group of 5 people through setting up the same workspace I use every day. It runs on Claude Code (or Codex) and Notion, on your own computer. (Yes, it works in Obsidian too.)

It’s three live group sessions over Zoom, about 90 minutes each, on Friday mornings: October 16th, 23rd and 30th, at 11am Eastern (8am Pacific, 4pm UK; 3pm UK on the 30th, since the UK changes its clocks a week before the US). We build it together, on your machine, during the calls. If you run into a problem, you get my one-on-one help right there on the call instead of having to figure it out yourself.

Here’s how I use it. I do most of my own writing. But AI is my research assistant, data analyst, copywriting assistant, and first-draft ghostwriter for client work. I learn and get insights from it. It tracks things, builds pages and templates, and does all the menial stuff I don’t want to do. So I spend more of my time writing about things I enjoy writing about.

You, however, can automate whatever you want, whichever part of the work you find unfun, so you can stay in your zone of genius.

We’ll build it first on one of your content workflows. For most people reading this, that’s either Threads or Email. My hope is that we get a mix of both. That way everyone automates the one that matters most to them, sees how the other one is done, and can add it after the calls or in between them.

Once you understand how it works, you can use the same system on any part of your business.

Why I’m doing this

I write 4 posts a day on Threads, Substack, and X, a daily email, and copy for clients. For years, most of my time didn’t go to the writing. It went to everything around it: tracking, uploading, formatting, research, reporting.

Now that runs in the background. It’s how I serve my copywriting clients 3–5x faster than I used to, and why the work that used to eat 2–3 hours of my afternoon happens while I literally sit in the sun and drink coffee.

And as a data analyst, it’s shown me something I’d never have seen on my own.

In August I had a post hit 2,566 likes on Threads, but it brought in zero email subscribers.

In March, a post with 284 likes brought in 72.

That wasn’t a one-off. It happens to me again and again:

• The post that landed my first client from Threads got 35 likes.
• A 58-like post led to five sales calls and $8,452 over the next three months, including a $5,000 paid-in-full coaching client.
• A 10-like post turned into a client almost straight away.
• Meanwhile my biggest posts, 1,400 to 2,500 likes and millions of views, brought in almost no one.

The metrics we’re told to chase aren’t the ones that grow a business. I only know because I’ve tracked every post in Notion since July 2023, and now my AI does the tracking and the digging for me.

I’ve been building some version of this system for about 10 years. It started in Google Drive back when I ran a construction business, and moved to Notion in 2023. Lately I’ve been setting other people up with it, and the reactions have been interesting:

So now I’m going to teach it.

What’s been getting in the way

Most people I talk to are already using AI. They just use it as a chat window.

Even the ones who think they’re past that, maybe using Cowork or Projects, are still pasting in context, explaining their business for the fifteenth time, and getting back something that doesn’t really sound like them. Or they set up Notion, get confused, and close it again.

You didn’t start your business to copy and paste context, reformat posts and fill in spreadsheets. You started it to do the work you’re good at.

The problem isn’t the tools. It’s that they aren’t set up to work for you.

A lot of people are trying to get AI to think for them. I’m trying to get AI to think like me. That only works if it has your writing, your metrics, your opinions and your way of seeing things, and a way to keep all of that up to date on its own.

Then it already has the right context, whenever you need it.

That’s what we’re building.

How it works

Three sessions, three phases: your AI knows your business, it thinks like you, and it does everything else.

The structure is set. What we automate inside it gets built around the 5 people who join, so before we start I’ll ask what you’re most excited to hand off.

You’ll get a short checklist and video so the boring installs are done before the first call, mainly getting Claude Code or Codex running on your computer.

If anything gets weird, open the Claude or ChatGPT app on your phone, take a picture of your screen, and ask it what to do. It’ll walk you through it. There’s also an optional live setup hour on Wednesday, October 14th at 11am Eastern (8am Pacific, 4pm UK) for anyone who gets stuck.

You can work in the Claude desktop app, the ChatGPT desktop app, or VS Code, which is what I use. You don’t need to be a developer to use it. I like it because your files are always there on the left, updating live as the AI works, and you can run Claude and Codex side by side in the same window.

We set up one workspace folder on your computer, so every AI you use has access to the same information about you and your business. Then we connect it to Notion, which becomes your source of truth. Then we pull in everything you’ve published: your Threads posts with their likes, replies, reposts and views, or your emails with their opens and clicks. It re-syncs every night from then on.

By the end of Session 1: everything you’ve ever written is in one place with its numbers beside it, and you have an AI that already knows your business. You never paste in context again.

Your best work gets flagged automatically, the top 10% that I call your Hall of Fame. Then your AI starts working like an analyst: what’s actually working, and what you should write next.

Then we build a writing skill out of your best work. It isn’t a prompt. It’s a set of instructions built on your own back catalog, so it knows how you formulate things.

Here’s my philosophy on this. I like to do a lot of my own writing, a lot of it from scratch. But when I do use AI to draft, I brain-dump, and the skill turns that into a first draft the way I’d write it anyway. Then I come in and do whatever I want with it. It’s just a faster way to a first draft.

You get to choose. AI can write for you, write alongside you, or stay out of the writing completely and just handle the tedious stuff.

By the end of Session 2: you have an AI that knows what’s working for you, a writing skill that sounds like you, and you never start from a blank page again.

Now we automate the unfun stuff. What we build depends on what the group wants most. For example:

• publishing straight from Notion, so there’s no more copying and pasting between apps
• drafting replies to your comments the way you’d write them, which you approve before anything goes out
• a weekly review that finds your best content and tells you what to write next
• client work: research, briefs, and pushing finished work into your CRM or email platform
• building pages and templates

By the end of Session 3: you have at least one automation running for you, and you know how to build the next one yourself, whatever you want to automate next.

Every session is recorded, and you can message me between calls.

What does it cost?

$297. That’s the founding price, for these 5 people only, and it’s at a big savings for early adopters. The next time I run this, it’ll be at least $597.

And there’s a guarantee. By the end of Session 1, your workspace is set up, your AI knows your business, and everything you’ve written is in Notion with its numbers. If you don’t think that alone was worth it, tell me and I’ll refund you in full.

Grab your spot — $297 →

Why only 5?

It’s a small group so I can help each of you build it on your own computer, with your own content, instead of talking over slides. Everyone’s setup is a little different, and I want time for each of you without it turning into chaos.

Doors close October 10th, or when the 5 spots are gone.

Frequently asked questions

I don’t want AI writing for me.

Good. Neither do I, most of the time. You can use it to draft, or keep it completely out of the writing and let it handle everything around it.

I write for clients, not just for my own audience.

It works for client work too. That’s how I deliver my copywriting work 3–5x faster.

I’m not on Threads.

That’s fine. The workshop focuses on Threads and email, so we’ll sync your email instead. It also works with Substack and X, which you can pull in yourself with the same pattern (mine publishes to Threads, Substack and X all at once).

What about LinkedIn?

LinkedIn is more locked down. Posting is open, but reading your post history back needs LinkedIn’s approval. For now it’s a manual export: your posts and your analytics come as downloads, and your AI matches them up.

I don’t have a lot of time.

It’s three sessions, one a week, about 90 minutes each, and they’re recorded. It’ll give you back more time each week than it takes.

I’m not technical.

Good. Neither is almost everyone else. We do it together on screen, and the setup hour is there for anything that gets stuck.

I use ChatGPT, not Claude.

It works the same with Codex. You can even switch between the two in the same workspace, which is what I do.

I don’t use Notion, I use Obsidian. Will this work for me?

Yes, it works in Obsidian. If you want automations that are always on, there are other ways to run them. Notion is just the easiest way to do that for most people.

What else will I need?

A paid Claude or ChatGPT plan, a Notion account, and somewhere you publish: a Threads account or an email platform like Kit.

Do I need to pay for Notion?

For most of it, no. The workspace, the syncing and the writing skills work on any Notion plan. And you can keep using whatever scheduling app you already have, driven from Notion.

The always-on automations are different. Publishing from Notion and syncing your numbers while your computer is off both run on Notion Workers, and those need Notion’s Business plan ($20 a month per member). Once you’re on Business, running the automations themselves costs a couple of dollars a month.

There are alternatives. You can run the same thing on Cloudflare for about $5 a month, or on your own server like I do. But understand what you’re getting into: everything you build, you have to maintain. That’s why, for this workshop, I recommend Notion Workers. If you already live in Notion, you’re not adding another tool to your stack. It’s new (still in beta), Notion is putting real effort into it, and it’s only going to get better.

What if I miss a session?

Watch the recording and message me with questions. You won’t get left behind.

Want in?

Just reply and let me know if you’re in, out, or have a question or two. If you’re in, grab your spot here and I’ll get you started on the setup checklist.

Grab your spot — $297 →

Talk soon,
Kevin Hood