The key to your Earthly pursuits
Here’s a quote from Carl Jung:
“What did you do as a child that made the hours pass like minutes? Herein lies the key to your Earthly pursuits.”
And to date, I’m the only person I’ve ever met that’s managed to convince three of their childhood school teachers to let them teach the class.
Well…
Actually it was one teacher twice and another teacher once.
But clearly I love to teach.
It’s in my blood.
And last week I taught my first iteration of “The Workshop Workshop”.
And I wanted to share some stats:
- 70 people expressed interest
- 12 people said they were coming
- 5 people actually registered, and
- 1 person attended live
In the interest of transparency, I want to share this moment.
Because It can be scary to take a chance on something that you’re not sure is going to work.
And I’m convinced that sharing my successes and failures along the way will help give you the confidence to do something that scares you.
So here’s what I learned from the experience:
1. Prepare yourselves instead of preparing materials.
- In fact, this is one of the core principles that this workshop is built on, but still I found myself falling back on old patterns of “over doing it” and perfectionism.
- The time I spent preparing materials that we didn’t even cover during the workshop could have been better spent spreading the word about the event.
2. Warm marketing is better than cold.
- I only gave myself two weeks to prepare. Which I think is plenty of time so long as you spend it wisely. But I spent too much on marketing efforts to reach new people, instead of spending it where it counts — talking to people who already know me.
- With cold marketing, 1-2 weeks is only enough time to run tests, not enough time to get results. Alternatively, the few good fits I reached out to personally are all bummed they missed the live event and are eager for the next one.
And with all this in mind — my biggest take away from hosting nearly a dozen different workshops over the past few years is:
Do things before you’re ready.
Because in the words of Richard Farson and Ralph Keyes:
“Whoever Makes The Most Mistakes Wins”
Until next time.
Lots of love,
Kevin
