Like “Training Wheels” For Your Email List

𝗥𝗲𝗮𝗱 𝗧𝗶𝗺𝗲: 2 minutes

5 years ago I thought, “I should start an email list.”

12 months later I created my first paid online training for subscribers.

But the only reason it took so long is because I was hesitant to promote or write to my email list early on.

I thought things like:

  • “Who would want to hear from me?”
  • “How can I promote my list without sounding salesy?”
  • “When people do subscribe, won’t I just be bothering them?”

But since then I’ve mailed my list nearly 500 times. And now it’s one of the biggest highlights of my week. And as far as I’m concerned, it’s the lifeblood of any online education business.

Something happens when you start publishing directly to other peoples’ inbox.

You write.

And people will respond to tell you that you’ve had a positive impact on their life.

It gives you the courage you need to keep showing up.

Because putting yourself out there can be scary.

But not knowing what you’re capable of is even scarier.

So here’s some advice to my younger self…

Just start.

You don’t learn to ride a bike by “waiting for the perfect moment”.

You learn by grabbing the handlebars and riding.

And even though you fall and hurt yourself a few times, you get back up and keep trying. And eventually you just “get it”.

It’s the same with writing emails like this.

There are “training wheels” and “instructors” that can help you get started.

But if you never gather addresses and send emails — you never learn. And the sooner you start, the sooner you get “sucking” out of the way.

So if you’ve been waiting for the perfect moment to get started, consider this a sign.

The only difference between someone who has an active and engaged email list and someone who doesn’t is commitment.

If you commit to sending a weekly email and your mom is the only subscriber then that’s a great place to start. It’s like “training wheels” for your email list.

And it’s how most of us get started.

All you need to do is:

  1. Purchase a domain name.
  2. Connect it to an email marketing platform.
  3. Add your mom’s email to the list.
  4. Draft your first email.
  5. Press send.

Now look at you, you’re off and riding.

And if you’re curious which email marketing platform to use, there’s only one I recommend if you’re new.

Convert Kit. (affiliate link).

I’ve tired them all, and this is the one I used back in the day. Plus, it’s free to get started. So that’s why I can’t recommend it enough.

But if you’re curious what I’m using these days, it’s not for most people.

My newsletter is “self-hosted” so it requires tech skills to get started.

And unless you’re an advanced user — don’t bother with this.

Just use Convert Kit.

But if you are interested in this “self-hosted” idea — send me an email me and let me know.

Hope this helps.

Until next time,
Kevin