Hi, I’m Kevin Hood

I write for founders who refuse to take the well worn path.

For most of my early life, I knew something felt off.

More than once, when someone in a white coat told me to take some pill or diagnosis, and live with it forever, I said no. Instead, I went looking for my own answers. That happened enough times that it became a pattern.

That instinct eventually led somewhere I did not expect:

Paleo, ancestral health, people building online businesses out of solving problems that the mainstream still says are unsolvable. Immediately, I knew that’s what I wanted too. I just had no idea how to get there. Getting healthy hadn’t solved the money problem for me and I was still broke.

So when it came to my career, I took the safe path.

I used my carpentry experience to start a construction company. I quickly scaled to $500,000 in annual revenue. I was making more money than ever before. Except I had no interest in construction anymore, and it was gnawing at me.

It was only supposed to be a means to an end.

But it nearly ended me instead.

The more I ran it, the more it sucked me in, drained my time, and stole the parts of life that actually brought me joy. I was good at it, but that didn’t matter. The safe path was destroying me.

I built myself a job I hated, but I couldn’t admit it, so I kept pushing through.

It all came apart one afternoon.

Things were going far worse than expected. My crews quit. My money ran out. I maxed out all my credit cards. I put $20,000 of my own savings into finishing someone else’s project. And there I was, installing drywall with a ruptured bicep tendon, and $90,000 in debt.

Standing in my office later that day, it finally dawned on me:

If I’m going to work this hard at something, it better damn well be something I love doing.

So I quit construction. I began creating content. And I started writing and teaching online. Then the pandemic hit and everyone else moved online too.

Suddenly people everywhere were starving for something other than the well worn path.

Since then, as a writer I’ve out-earned my best years in construction, cleared every dollar of debt, built a positive net worth, and now work with some of the very same brands who gave me my health back in the first place.

Best of all, I work completely online.

And I can do it from anywhere in the world.

I’m not rich, I’m not famous, I’m just a regular guy building an online business, one step at a time. Sharing what works for me.

And that’s what I write about every day.

What it takes to build something that’s actually yours. If that sounds interesting to you…

Here’s what you’re in for

If you sign up for my daily email newsletter, you’ll hear more on these ideas I keep coming back to:

• Why the most ordinary moments in your life are usually the ones worth writing about.
• Why trying to be good at everything is the fastest way to become forgettable.
• Why your unfiltered voice will always outperform proven prompts and templates.
• Why a business that runs you into exhaustion isn’t a business, it’s a trap.
• Why using AI will only make us more human.
• Why every “safe” yes is a silent no to the life you actually want.
• Why the best marketing is just telling the truth about what you do.
• Why showing up daily beats almost every other “strategy”.
• And why waiting to feel ready is an insidious form of procrastination taught to us at a young age to keep us small.

If that all sounds good to you, just enter your details below, and I’ll see you there.