$1,500 Uber ride

Imagine you’re completely lost, no idea where you are, and you order an Uber.

But this time, the app won't let you turn your location on. You can't drop a pin. You can't type in where you're going. So you simply stand on the curb and hope for the best.

Eventually a car rolls up and you climb in.

"Where to?" the driver asks.

"Take me home, it’s on Forest avenue.”

“Where’s that?” he asks.

“Don’t you have a map?”

“Nope. But I’m good at figuring things out as I go.”

“Okay… and how much is this gonna run me?”

“Probably around fifteen hundred bucks. We’ll be driving a while.”

A lot of people run their business exactly like that Uber driver. They don’t know where their ideal clients are starting from, they don’t know where they’re supposed to take them. And they definitely don’t have a map for the road in between.

But that’s the whole offer…

“I’ll pick you up wherever you are and take you wherever you want to go at any time of day for a clearly defined price” is something people will happily pay for.

“Hop in, let’s see where we end up,” with a stranger…

No one is taking that ride.

But I get why this part is hard. I wrestled with it for years in my artist phase. I had hundreds of ideas and didn’t want to box myself in. Picking one felt like signing away my creativity. So I picked nothing and got nowhere.

You don’t have to marry your niche, or your offer, or before-and-after decision.

You just have to pick one and try it on.

Think of it like driving Uber for 90 days. You're not signing a blood oath. You're running an experiment. Is anyone buying this ride? No? Fine. Try a different route. Because picking wrong beats picking nothing. It hands you something picking nothing never will.

Information.

You can even do it on paper. Write out the before-and-after, get to the end, and go, “God, I’d hate to actually do that.”

Perfect, now you know what your offer isn’t.

Which puts you a whole lot closer to figuring out what it is.

So if you've been circling the block for months trying to find the perfect before-and-after… maybe stop hunting for perfect and just sketch a rough map you can test this week.

And if you want a hand drawing that map, two folks who claimed my Lead Magnet Map spots from last week have been slow to book their calls, so if you get to it before they do, you can claim one of their spots.

Just reply back with "MAP" and I'll send you the details.

Talk soon,

Kevin Hood