Become invulnerable to AI replacement

When it comes to email copywriting, people often ask:

“What’s the one thing I should focus on?”

Like what’s the one simple shift you can make, anyone can make, right now, that will help you see a massive change in results in your copy and your email marketing that doesn’t require some fancy course, or hours of effort…

And don’t get me wrong.

I’m no stranger to hard work. And unlike most people, I do not avoid it like the plague because I know that while I might not be the sharpest branch in the bundle, I can outwork almost anyone and get superior results.

That said…

Sometimes we just need a massive change in results right now, the fast way.

So here it goes…

If you change this one thing today, you’ll almost certainly get a much better response from your emails, your opt-in pages, your sales copy, your social media content and more…

And honestly, it’s almost cliché at this point…

Because every writer on the internet parrots this same bit of advice, but at the same time they’re saying that, I see them not practicing what they preach, often doing the exact opposite of what they’re telling everyone to do in their writing…

So that’s why it’s important to hear it again now.

And to hear explained in a way that makes sense, whereas before, when you’ve heard it without context, you might have glossed over it and been like, “yeah, yeah, cool… I already do that…” or maybe you’re even like me when I first heard it and was more like, “yeah, yeah, sounds smart, but how do I do that?”

So without further ado…

Here’s what you do:

Just write like you talk.

And like I said, I see plenty of people give this advice on the internet then do the opposite. They’ll show up either written or edited by AI, and it ends up sounding all polished and robotic.

Now, I’m not saying never use AI…

I use it all the time, but mostly for pre-liminary research and feasibility type stuff. Plus, for super short form content where every single word matters, I’ll use it for that kind of stuff too.

But the whole point of “write like you talk” get’s missed here.

Sure, on one hand you want your writing to “sound like you”, so that… if someone was reading it and there was no mention of the author, people who know you could be like yeah… that’s them all right…

And so yeah, you want it to sound like you…

But more importantly, you want your writing to clarify your thinking, and you want your thinking to clarify your writing, and so eventually, in your speech you become more clear, and more concise, and more persuasive.

And then in your writing, you become the same.

It’s in this dance between writing, and thinking, and speaking… watching it all play out on the page, that you become a more persuasive communicator as a whole.

Whether AI is involved at any stage or not, is irrelevant.

As long as you’re engaged in the every day process of “writing like you talk”… then you’re investing in a skill that forever be irreplaceable by AI.

And the clever of those among us might even find new ways to use AI to help them analyze any disparities between how they write and how they talk so that they can get real clear on how to unify the two.

Which is a fun little process we’ll be exploring inside the Email Sales Accelerator (waitlist link below):

https://kevinhood.me/accelerator

Best,

Kevin Hood