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Brain captioning AI reads your mind
So it turns out, scientists are already ramping up their efforts to build out AIs that can read your mind (sort of…)
Here's what’s actually happening:
Researchers are training AI models on videos with captions. Then they put people in an MRI machine, show them those same videos, and the AI tries to guess which video the person is watching based exclusively on brain activity.
Apparently it works! If you give it about 100 tries…
(It also “works” when the person is just remembering the video, not actively watching it.)
The stated goal is eventually being able to help people who can't communicate. For example, someone who's mute from birth could translate the images in their mind directly into words.
Which, for those of us who like the idea of having private thoughts, the idea is a little unsettling.
But here's what’s more interesting than the tech itself.
I was reading about this and thinking about something I learned from Rudolf Steiner. That basically, every technology we invent as humans is really just an extension of what our minds are already capable of.
We already sense each other’s thoughts.
Not perfectly, but well enough to communicate, to understand, to lead, to follow, and to build relationships well enough that last decades. We’ve always done this… and in marketing, especially if you’re a coach, educator, and anyone doing transformation work, this is essentially the whole game.
If you’re really good at it?
You post on Threads and your reader thinks, “This person totally gets me!”
You send an email and readers reply, “I needed to hear this today.”
You describe your audiences problem better than they are able to articulate it themselves. And as a result, people feel seen after just reading a few paragraphs. Which is it’s own form of time-traveling, telepathic, voodoo.
And you don’t need mind-reading AI to do it.
Just persistence, an obsession, and the willingness to master your craft.
That’s what happens when you understand your reader's internal monologue well enough to speak it back to them. And when you've paid enough attention to your self, to your clients, to your community, and to the conversations everyone is having…
Then you can write something that feels like it was written specifically for one person, even if thousands of people are reading it.
The scientists are going to need their magnets and their 100 guesses.
But if you want to write content that makes your ideal clients feel genuinely understood, you just need a simple system to help you understand what to say, how to say it, and when to say it.
And you can learn more about how that all works inside Threads Organic Traffic.
Here's the link:
Your pal,
Kevin Hood