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Bruce Lee School of Marketing
Back when I just getting started in online business…
I made one mistake over and over again.
I kept trying to be original.
Every time I came up with an idea I liked, I’d discover someone else was already doing it. And instead of learning from them or building off of it, I’d throw up my hands and go looking for something new and different.
Because in my head, if someone was already doing it, it meant I was too late.
But here’s why that kind of thinking is actually a trap (and why it might be costing you real momentum in your business right now).
If you want to increase your income online, you don’t need to come up with a groundbreaking offer, invent a new niche, pull some never-before-seen idea out of thin air, or even become an expert internet marketer.
Instead…
What you actually might want to consider is something quite different that I like to call…
“Studying the market.”
Not to copy, but to understand.
If you understand what people are already spending money on. If you understand what problems people believe are worth solving. If you understand what kind of results people actually crave.
And most importantly…
If you understand where people reach their “fed-up” point and decide that it’s time for a change.
Then you’ll be light years ahead of almost everyone else trying to do business online because most people completely skip this step entirely. They spend months, or years, chasing originality instead of clarity.
They obsess over branding but not messaging.
They tweak their colors but not their offer.
They come up with clever ideas, but never actually find out if anyone wants them first before building them. Which is how you end up creating a “unique” program that nobody buys.
Ask me how I know…
(I once spent 3 months building an online course that got zero sales… 11/10 would not recommend).
These days, I prefer to do things a little differently.
I take my marketing advice from Bruce Lee (who once said):
“Absorb what is useful. Discard what is not. And add what is uniquely your own.”
A powerful lesson that you might want to incorporate into your business immediately, as soon as today.
Because if you try to build your entire business from scratch, with no reference points, no real market awareness, and no idea what or why people buy. Then you’re not being innovative… you’re being stubborn.
And yeah, maybe eventually you’ll stumble into something that works.
But chances are… you’ll just burn out and blame yourself.
The better path?
Start by studying what already works.
Find what people are already buying, and channel your inner Bruce Lee so you can absorb the proven principles, discard the fluff, and layer in your own unique voice, lived experiences, and clearly superior way of doing things.
That’s how you make something that’s original AND effective at the same time.
So whether I'm creating offers or campaigns for myself or my clients, I don't waste time trying to reinvent the wheel.
I find out what works.
Then make something better.
Just like Bruce Lee did with his hybrid martial arts philosophy — Jeet Kune Do — after studying with Yip Man for nearly 5 years straight.
And if you're busy building your own hybrid internet business philosophy, and you're looking for some of that “Yip Man energy” in your corner, you can apply to work with me here:
Your pal,
Kevin Hood