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Copywriter caught fiddling around (again)
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Copywriter caught fiddling around (again)
One thing I love to do is fiddle around in other people’s businesses.
Actually, I think that’s in the official copywriter job description found at AWAI.
“Must be adept at fiddling around in other people’s businesses.”
Okay, maybe not…
But I got an email from John Bejakovic not too long ago that had a line in it which peaked my interest, so I wrote it down:
“I've long said that for a business owner, 60% of the value of bringing in a professional copywriter is the value of an outside perspective.”
And after poking my nose in a handful of other people’s businesses during my email marketing presentation inside Full Circle the other day, I’ve got a bit of an itch to do some more of it.
One of the ways I’ve done that in the past with a simple email marketing audit.
Opt-in positioning, list growth, and email conversions are usually the priority but inevitably the question of “How good, clear, and compelling is the actual offer?” comes into play when figuring out how to write about what you offer. And then of course comes the question of, “Are you making it harder than it needs to be when getting it in front of people?”
That’s always a fun one too.
So if you’re feeling a bit stymied in any of those areas…
Here’s what Jenni Green had to say:
“If you're on the fence about doing an email marketing audit with Kevin I'd say, 'Oh god, absolutely, do it now! Siiiign up!’”
And then went on to say:
“The audit was SO good! I have so much more clarity about how to offer my course in a way that feels comfortable and to use my lead magnet to help people begin to understand the value of learning to manage their minds. Thank you!!!”
Such is the value of having some outside perspective.
And to make it easy for you to give it a try, I’m going to start the price absurdly low at just $7 for a full 1:1 session of “un-break” your email marketing. And to make things interesting, I’m going to let the market decide what they’re willing to pay for this service over time. So, every time someone buys… the price automatically increases by $3 (due to a cool automation I’ve created and set up).
So the first person to buy will pay $7, and the next person to buy will pay $10, and then $13, and so on.
I have no idea what happens if two people try to check out at the same price at the same time, but if multiple people get in at the same price, we’ll just call it divine timing. Which means I’m potentially on the hook to do a butt load of these before it reaches a price point I’d normally value my time at, but that’s a commitment I’m willing to make.
I would say more, but at this point, if you’re interested, it’s best to head there now if you want the best price possible:
Kevin Hood