Get AI to promote you to prospects

For 5 years I promised to publish all my old, best emails to my blog or medium or something so I could leverage that for authority and growth.

But I never did it.

Why?

Because it took extra steps.

Honestly, not that many more extra steps.

But it took extra decision making power — “should I publish this one or no? — should I change the CTA so people subscribe to my blog instead?” etc… — and worse, I had to ask myself all these questions and come up with all these answers every single time.

So it just never got done.

Even though it probably only took 5 extra minutes to publish my email to my blog, I just never did it because there was all this psychological resistance and decision making that had to happen.

But recently, I automated it.

Some of these new email platforms handle that for you these days, but the problem is, you don’t own the platform. If you ever switch to something else for email marketing (which, to be honest, I think most people will when they outgrow these “starter” platforms that look appealing to folks who are just getting… well… started.

Plus, they don’t build your SEO and domain authority the things like WordPress do for example.

Most people don’t realize.

WordPress has (and will probably always have) the best SEO capabilities of any page builder out there, which now translates to you having the best possible chance of AI recommending you to people when they ask for experts and solutions.

So that’s something to think about…

All the email platforms that “publish” your emails aren’t really doing you a whole lot of favors in that regard.

In some cases, you’re publishing to your domain, but not to the depth and and power that you are if you use something like WordPress. And like I said, if you ever switch email platforms, your archives are gone, unpublished, and even if you re-publish them, things change so much from an SEO standpoint, that the authority of that content basically “resets” from an SEO standpoint.

All to say, if you want the ultimate asset for AI-based discovery…

Publishing to WordPress is the way to go.

And maybe that’s not the biggest priority for most people focused on services, and just getting started.

But to be honest…

Looking back, I wish I setup this automation 5 years ago when I first thought about it.

The domain authority alone will be insane. LLMs would have plenty of content to source recommendations to folks. But beyond that and the future of SEO. Just think about how powerful it is if someone goes to your website and sees you have all this published content, easily organized, easily searchable, they’ll just be like, “Wow, {{contact.first_name|this person}} is the real deal.”

No joke.

So anyway…

Something to think about.

Something I can help you setup inside the Email Sales Accelerator.

Like I said, it’s not the top priority for most folks in the first few weeks because at that point we’re usually focused on getting you immediate high-ticket sales so you can relax and focus on doing more of what you want to do and less of what you need to do.

Then afterwards, we can start automating…

That said, if you want to “think ahead” while most people are stuck thinking small and just keeping up with the day-to-day, consider hitting the link below to join the Email Sales Accelerator waitlist now:

https://kevinhood.me/accelerator

Best,

Kevin Hood