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How to find offers people say “heck yeah” to
The first time I ran the Lead Magnet Map as an offer, a few people booked a call who didn't even need one.
I told them as much on the call.
And when I asked why they booked, they still said, “I don’t know… something about the email you wrote just got me.” But when I look back at the email, it wasn’t anything special. It was basically: “Hey, I’ve got this offer, do you want it?”
It didn’t matter what the email said because the email wasn’t the thing that got them to book a call.
It was the offer.
The offer was clear, specific, and anyone reading it who thought they needed a lead magnet immediately responded with, “yep, that’s me!” even if they actually needed one or not. I now know exactly what to put in the eventual sales page for the paid version of this offer in order to ward away the people who do not need what’s inside.
But that’s the lesson for today,
When your offer is good enough, you don't necessarily need to write clever copy. You can just put your offer in front of the right person and ask them whether or not it is a good fit.
Many people will try to write their way into demand that isn’t there yet.
But a clear offers that solves a real problem will do a lot of the selling on it’s own. So I put together a training on how you can do this too.
It's called:
Themed Calls to Clients
Whether you use it to create a free intro offer or a paid one, it will help you build an offer so clear that the right person can’t help but say yes because it’s actually the perfect solution to their particular problem. Perhaps it will be so effective that you’ll have to spend more time in your copy warding people off so they don’t accidentally book when it’s not a good fit.
All to say…
It's great for experimenting with and validating new offers, or sharpening ones you already have, no matter where you're at in your journey.
If you give it a try, you will likely walk away with testimonials, market research, warm leads, and even paying clients just from helping people solve a simple problem on a free or cheap themed calls that naturally turns into more.
It’s available on the premium tier of the community right now.
And while I’m thinking about it, my goal over the next few weeks is to add a lot more content to the premium tier before I finally raise the price on it. That’s right, in the near future, for all new incoming members and for all new tier changes for existing members, the standard tier will go from free to paid, and the premium tier price will increase.
But if you upgrade now, you’re grandfathered in at that price for good.
Here’s the link to access Themed Calls to Clients inside the monetization area of the classroom:
See you there,
Kevin Hood