I have nothing to promote to you today

I'm working on something new.

It’s a smaller low to mid ticket offer and I’m not quite ready to tell you about it it.

But I am doing something with it now that I sort of stumbled upon accidentally in my early days of coaching and teaching online because I was naturally very drawn to the process of copywriting (before I even knew what it was called it yet…)

I did it for my very first online workshop, and it worked.

I did it for my very first group coaching program, and it worked.

I’ve done it habitually for every single offer I’ve created from here until eternity, and in the end, they’ve all ultimately “worked” to some degree, in that they generated sales, but I can’t necessarily say that they’ve been worth time exactly that they took to create.

But the lessons were all invaluable.

And I recommend doing it for every offer you create, especially, now that it’s so easy to do.

That recommendation is to write your sales page first, and here’s why…

When you write your sales page first, you’re forced to answer the hard questions like: “Who is this for?”, “What problem does it solve?”, “Why should they care?”, “What will they walk away with?”, and “What happens if it doesn’t work?”.

If you don’t have answers to those questions written down somewhere, you won’t be able to answer them in your readers mind through your content, in a DM, on a sales, call, or even just energetically with your magnetic personality.

And so anytime someone encounters your offer, they’ll just think… “What the heck is this?”

That’s the funny thing about offers…

Most people build them backwards. They create the thing first, then try to figure out how to sell it later. Which isn’t impossible, but it far increases the likelihood that you’ll be creating something no one understands, something that no one wants, and something that no one really cares about.

But when you write the sales page first?

Everything else gets easier.

You know exactly what stories to tell in your emails. You know what objections to be ready for in your content. You know what educational resources to create because you already know what questions people need answered before they buy.

So here's what I'd suggest for you.

If you're sitting on an offer you can't quite explain, write the sales page.

And if you don't know where to start, open ChatGPT and ask:

"Give me the 5-7 questions I need to answer on my sales page for people to know, like, and trust what I have enough for them to buy it."

Then ramble your answers back into the chat.

Then say, "Cool, now draft a sales page for this offer."

And you won't get a stellar sales page for your offer, but you will get clarity. You’ll probably read it and think, “Yeah, that sounds like my offer.” And if you were to sit down and edit, you’d probably come up with something worthy of showing to other people in order to see if they understand it enough to want what’s inside too.

At the very least, you’ll know a little bit more about what you’re actually selling.

Which means you can finally start breaking it down into smaller trainings, free resources, and educational offers that actually lead people down the path to eventually wanting to work with you directly.

So that’s it for today.

The only call-to-action is to, if necessary, give what I’ve just shown you a try and let me know if you come up with anything useful or usable for promoting your offer over the next few weeks.

That’s it for today…

Happy Sunday,

Kevin Hood

P.S. If you are already inside the community, feel free to check out the highly effective emails training I’ve just released inside the classroom.