logged
I was totally against using Skool for a long time
When Skool first came out, I wanted nothing to do with it.
Another social platform. Another shiny object. Another checklist of tasks I'd need to perform in order to "successfully run a business online."
Even after Hormozi joined, I watched everyone lose their minds over it and thought, “This is just another distraction.”
What I didn't realize at the time was that my resistance had nothing to do with Skool.
It had to do with my younger years.
I have this tendency, maybe it’s a survival mechanism, to try to figure things out on my own. Growing up, I had doctors who were more interested in giving me medication than listening to what I actually had to say. Adults I was supposed to trust who weren't trustworthy. So I learned early on: never rely on experts. Don't ask for help. Figure it out yourself or don't figure it out at all.
I’ve brought that into many areas of life and business over the years, and worn it proudly like a badge.
Boy, was I wrong.
At 12 years old, Steve Jobs picked up the phone and called Bill Hewlett, the co-founder of Hewlett Packard, to ask for some spare parts for a school project.
Not only did Hewlett give him the parts….
But he also gave Steve a summer job.
12 years old, working at Hewlett Packard, one of the world’s foremost, premier manufactures of high-quality testing equipment, and a quintessential Silicon Valley pioneer.
He just picked up a phone and asked.
I spent years battling with questions I wouldn't ask.
About writing. About positioning. About how to actually get someone to open an email, or care about what I built, or pay me for something I loved doing.
Instead, I’d Google, or YouTube, or try to reverse engineer what others were doing without ever actually asking.
But a question, asked out loud, to the right person, in 30 seconds, can save months of even years of effort trying to figure out things on your own.
And so it goes…
The people who move the fastest aren’t the smartest, or the most talented, nor do they have the best ideas. They just ask early, and ask often, without waiting, or hesitating, or needing to feel justified.
They just ask.
Something I’m getting better at.
Something I want to feel normal wherever I go.
Perhaps that's why I finally changed my mind about Skool. And why I finally started my own. Not because Hormozi is involved. Or because there’s gamification (which I’m beginning to experiment with).
But because, when you’re in the right room with the right people, you move a heck of a lot faster.
People might even ask how you’re doing it.
So The Nature of Marketing community is built on Skool.
And you’re invited:
Best,
Kevin Hood