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Is there a bunch of kale melting in the back of your fridge?
Somewhere in the back of your vegetable drawer, there's probably a bunch of kale you forgot about.
You bought it with good intentions. Then it started to wilt. Eventually it began to melt. And now it’s a mess you’ve got to clean up and you definitely don’t want anything to do with it anymore.
That's what happens to a lot of freebies.
Someone signs up for your lead magnet, it lands in their inbox, and there it sits. Unopened. Slowly wilting under a pile of newer emails.
Which is a shame, because your welcome email is one of the most important emails you'll ever send. It's your first real introduction.
The trouble is, most welcome emails look the same. Here's your download, thanks for subscribing, talk soon.
So the only way to stand out is to do something different.
The other day I told you about Svetoslav Dimitrov, one of the best VSL writers in the world. He's got a pretty clever way of making sure people actually go and get the freebie, instead of letting it wilt in their inbox.
I won't give it away here. But his free, short training walks you through it:
Talk soon,
Kevin Hood