Keep a file of interesting information

For those who don’t know…

James Webb Young was an advertising executive who received many esteemed titles, awards, and honors over his career including Advertising Man of The Year in 1946.

One day, the ad manager of a well-known magazine asked him a simple question:

“How do you get your ideas?”

It was in that moment he realized he had no clear understanding of his own internal creative process. But rather than brush it off, he decided to study his own habits. And it was this very question that spawned the idea for a tiny little book that would change the world of business and marketing as we know it today.

During his time teaching at the University of Chicago School of Business…

He wrote a pamphlet that would eventually become a 48 page book titled “A Technique for Producing Ideas”, which contains his famous 5-step process for generating creative ideas, systematically, which… once published, many creative people agreed — their system, too, was quite similar.

Perhaps a creative process that lives naturally inside us all…

And possibly, just reading about it has the power to unstuck the stuckness whenever you’re feeling stuck. Anyway, I’ve been through the book several times and I’ve embedded what I’ve learned deeply inside my own creative process.

It’s the primary reason I’m even able to write daily emails to you today.

Because before I felt so creatively blocked and stuffed up that it was nearly impossible to finish anything I’d started. And one of the recommendations he makes inside the book is to keep a file of interesting information. Because when you have new and interesting information and insights at the ready, anytime you wonder you what to write about, you can just browse through until something catches you’re attention, and then writing something new and interesting becomes easy and effortless.

And once you know how to effortlessly weave new insights and ideas into the benefits of your offer, then promoting your offers every day becomes easy and effortless too.

Then it doesn’t feel pushy, or spammy, or salesy…

It just feels like a natural conversation and recommendation from a friend.

But all of a sudden, your words have a new power and new weight to them, where they can inspire people to take healthy action to pursue their goals while keeping their autonomy in tact.

Which is very important.

Something most people don’t think about when it comes to marketing.

If you want people to get good results, you must respect their autonomy in your work.

Something we cover inside Email Sales Accelerator, which I’ve been banging on about for a while now, and some of you are probably like, “Come on! Give us the details already!” I’m sure, but rest assured, details are coming soon, and if you click the link below, you’ll get first dibs on the spots I have available.

https://kevinhood.me/accelerator

Best,

Kevin Hood