Modern marketer gets 437 comments and 1 discovery call from a 58 character post on threads

What if that’s how I call folks inside The Nature of Marketing membership and mentorship programs from now on?

Modern marketers… think it will stick?

Social media opened a whole new world of marketing for all kinds of unique and boutique information and education businesses all over the world, things are different now.

And that’s why if you’re starting a business these days…

90% of it is marketing, and only 10% of it is delivery.

There are so many options out there that, 90% of of your effort is just teaching people how to think about their problems differently, the way you know to think about them, so that your ideal clients can make better decisions and improve their lives.

And whether they go with you or not, you weighing in is important. And whether that happens through paid or organic marketing channels is irrelevant.

It’s all content.

And it’s your content that makes an impact on people first before they’re interested in your offers and services.

So anyway… modern marketer and TNM mentorship client Abbey and I crafted a single 58 character post together that brought in 80,000 views, 437 comments, 41 new followers, 1 booked discovery call, and another direct ask for help in the comments.

She’s only got 900 or so followers (most of which floated over from Instagram).

And doesn’t even have an email list yet (coming soon).

It’s amazing what a little insight on your writing can do.

But it’s not all rainbows and butterflies. You know… plenty of people became unhinged and lashed out in the comments. While others rose to her defense. And clearly, dozens decided to follow along. While a small select group of folks decided it’s time to take the next step to solving their problem for good.

And that’s how you know you’re on to something.

Safe, easy, and mundane is easy to ignore.

No one takes action.

But when you say something worth saying. When you risk changing minds. You also risk attracting the handful of people who care enough about what you do to work with you and get real results in their lives.

Meanwhile, the majority of folks are content to troll and meme around on the internet.

Which is fine.

But some of us are more focused on growing up and improving our lives.

On top of that, the comments section is a veritable masterclass in market research on her specific niche.

And this is after just one week of creating content together for her brand. But the reason this is all possible is due to a writing system I’ve developed that let’s me and my clients come up with compelling, client getting content ideas easily, and on a regular basis.

You don’t have to waste hours posting and engaging before getting any results.

Instead, you can just send a few posts that hit home, and start gaining some real traction.

And it’s a system I’ve outlined in detail in some of my existing courses (which will all become part of the TNM membership).

But I’ll also include a snapshot of how it works in update of 15 Legendary Writing Secrets.

As one user put it:

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“I’ve spent thousands on other creator’s writing systems. Dan Koe, Justin Welsh, and more. None of ‘em stuck. But this one sticks.

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So if you grab the original Legendary Writing Guide now, you’ll get the updated version next week, plus early access to the community with a dozen other resources to grow your expert, coaching, or education business online.

Here’s the link:

https://kevinhood.me/legendary

Best,

Kevin Hood