Nature loves courage

Before I started writing on Threads, I was on Instagram doing talking-head videos about personal development.

I'd been coaching and teaching online for a while at that point, but I struggled to settle on a niche. I knew I wanted to focus on some aspect of marketing, but I didn't know which one. And since I hadn't gotten any huge results for myself or anyone else yet, I knew I had to use myself as a guinea pig if I wanted to teach this stuff with any honesty.

So I ran an experiment.

At the time I was dealing with a problem in my own life where I felt like I needed to be more assertive. So I thought, "What if I just get obsessed with assertive communication, learn everything I can about it, and start teaching it online?"

Lo and behold, people started responding.

It turns out assertive communication is a massive subject. The entire world of therapy is basically some form of assertiveness training, one way or another. I was like, "Wow, I'm really onto something here."

Friends started calling me for advice. People started signing up for my workshops and lead magnets. All of a sudden, the things I'd been struggling with in the past started working.

But I knew I didn't want to teach assertiveness long term. It was just an experiment. What I actually wanted to teach was marketing. And that experiment taught me how it works.

Whatever you're truly interested in, whatever you're obsessed with, whatever you really want to learn… if you just write about it online and teach it to others, and there's a market for it, that market will respond. They'll reach out. They'll want to learn more. They'll ask questions. And they'll give you a really clear signal that you're on the right track.

That's how organic content works.

Now, the other problem I ran into was friction. I'm decent on camera. I've got nothing against talking-head videos or carousels or graphic design. But there was just too much between my ideas and actually putting them out there in a way that could help people.

I wanted to just write.

That's when Threads came out, and that's when I went all in.

But when I first started, it was hard to keep up. I was engaging with people, trying to make posts, there were no scheduling apps, and I was constantly trying to figure out what worked and what didn't.

I remember thinking, "Man, I need a system here."

I'd read the Content Fuel Framework. I'd seen Hormozi's “lists, steps, stories” breakdown. And I kept coming back to the same thought, “There’s got to be an easier way.” I figured if there were just three mutually exclusive content categories that covered everything, I could just nail those down, stick to them, and be good to go.

So that’s what I did.

I use the same 3 types of posts, over and over again to attract new clients and customers into my business.

Guidance, storytelling, and character.

They cover the big three of organic content marketing. There's more depth and nuance to it later on, but for getting started and getting a handle on things, this is all you need. And it makes it easy to know what to write every day.

Once I started doing that, things really started taking shape.

Now, I didn't become the "blow up overnight, teach people how to write on Threads" kind of guru. You see a lot of those. They start writing, get 10,000 followers fast, and immediately start selling a course on it. There's something to that, but there's also something a little unnerving about paying attention to overnight experts.

What I did was different.

When I made the commitment to start posting daily on Threads, I was still working as a construction contractor. More or less full time. Paying the bills, keeping the lights on.

I didn't know how I was ever going to make time to write every day. But I did it anyway. I just committed to making the first hour of my day writing online. Before the job site. Before anything else.

Within about three months of doing that, I replaced my income with writing online.

Not by teaching other people how to write on Threads, but by actually doing the copywriting and email marketing for a construction contractor coaching agency. And as a result, I continue to work 6-figure, 7-figure, and even 8-figure businesses, writing and advising on marketing strategy till this day.

The whole writing commitment led somewhere I never would have predicted.

But that's the thing. You might not know how it's going to work out for you. You might not be able to see the path yet. But I can guarantee that making the commitment will change things for you.

I think Terrence McKenna said it best:

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"Nature loves courage. You make the commitment and nature will respond to that commitment by removing impossible obstacles."

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I had no idea I was going to replace my construction income with a marketing partnership. But I made the commitment and nature responded.

And that's why today's lesson is about building your cadence. Not just picking a posting schedule, but making the kind of commitment that makes room for nature to respond to you rather than you responding to the world around you.

[CTA FOR GENERAL LIST]:

Inside the Influential Writing System, I walk you through how to set up your publishing cadence, map it to three proven content types, and build a weekly rhythm that actually sticks.

If you haven't grabbed the dashboard yet, today's a great day to start. It's free, and by day five you'll have a content plan, three templates, and a swipe file to pull from whenever you're stuck.

Here's the link:

https://influentialwriting.com

Talk soon,

Kevin Hood