Open letter to every expert on threads who is serious about having a profitable business

If you are already an expert, or would like to be…

This is likely going to be one of the most useful emails you read from me all week.

A few years ago, I was schlepping around on dirty construction sites by day and chasing my true passions as business ideas by night (and weekend).

Loud grinding table saws in the morning.

Designing offers in the evening.

Every week, every month, a new idea, a new pivot, insights about my niche, my “new identity”, the one that would finally work. I’d put months of hard work into each new offer launch, but most of the time the results left a lot to be desired. Especially when it came time to pay the bills each month.

Not because my ideas were bad…

But because I hadn’t yet figured out precisely who I was talking to or why they should listen to me.

That’s the hell of building online without clear positioning.

You scroll, compare, post, delete, repeat, and think… “What are all these other people getting right that I’m getting wrong?”

Most of it comes from trying to be original instead of being understood.

Trying to look credible instead of being clear.

And trying to find your voice instead of deciding who you’re writing for.

So if you’re sitting (or standing) at your laptop, scrolling through Threads, and wondering why people with less experience, fewer skills, and worse ideas are growing faster than you, it’s because of this…

They’ve nailed their positioning, and you haven’t.

They know exactly who they’re speaking to, what problem they’re solving, and how they help.

That’s it.

No secret formulas, no fancy visuals, just good old fashioned direct response marketing 101.

And when you get clear on that, that’s when things start to go your way. When you can finally say, “I help these people with that problem by doing this.”

That’s when your content, your emails, and your offers all click into place.

That’s when people start to recognize themselves in your words.

That’s when the right kind of people start following, engaging, and buying.

That’s the outcome you’re looking for.

That’s what took me from having no idea what to post, to helping coaches, experts, and educators like yourself monetize their offers and services using email.

And if you want that kind of clarity too, I’m building that into the updated version of 15 Legendary Writing Secrets. The first time around I focused solely on writing style, how to write posts that get read, clicked, and remembered. But now I’m going to go deeper into strategy.

Positioning, client centered content, influential writing, list growth, and strategy for selling your offers and services.

So here’s the deal, if you’ve already purchased 15 LWS, you’ll get Version 2 when it’s done (in the next 2 weeks). But if you haven’t yet and you buy it now, you’ll get the update when it’s ready, plus a behind the scenes, over the shoulder look at how I’m using it to grow my business, and what kind of results I’m getting).

So if interested, grab V1 here now:

https://kevinhood.me/legendary

Talk soon,

Kevin Hood