Read this, or don't

One of the simplest and most effective persuasion tweaks ever tested shows compliance rates nearly double when you respect people’s autonomy.

What do I mean by that?

Well… I mean, there’s something you tack on the end of your offers, asks, and requests that will greatly improve your chances of success and you’ll be doing it in a way that feels good to everyone involved.

Here’s how it works…

At a university behavioral-science lab, students were invited to participate in a paid word-search task where they would be paid for each word they found in a word search grid.

Some students were told, “You can choose between capital cities and famous actors.” Basically, “this or that, which do you prefer?”

Others were told, “You can choose between capital cities, famous actors, and a third option, famous ballet dancers.” Again, fairly straight-forward, “Here’s three options to choose from.”

But neither of those two situations changed the outcome much at all.

The same amount of students participated, and they all put in just about as much effort regardless of how many different options they had to choose from.

However, when the ballet dancers option was removed and a completely different type of option was introduced, the same amount of students participated, but they spent on average nearly 40% more time on the word-search task than in the previous examples.

Can you guess what that new option may have been?

If not, here’s another example…

Somewhere in a natural setting in France, a confederate (an experimenter) would approach random strangers in a park asking for change using the following two methods:

One, “Would you have some change so I can take the bus?”

Or two, “Would you have some change so I can take the bus? But you are free to accept or to refuse.”

Which one of these do you think increased compliance by as much as 370%?

I’ll wait while you guess, or don’t…

Whether you guessed or not… and if you did guess, however you guessed… it appears you can increase your commitment to your asks and your offers by reminding people that that there’s always another option.

In the case of our drastically underpaid word-search contestants from earlier, the new option that increased their time spent on the task by 40% was “…or do nothing.”

You can choose capital cities, famous actors, or do nothing.

And this isn’t according to just the few isolated studies mentioned.

It appears as though across six decades of behavior research that when people feel truly free to do absolutely nothing as an alternative, they’re more likely to do something instead.

Which is why, for the next 24 hours, and only for the first three people who reply to this email, I’ve got something special for you to consider.

I’m revisiting my Magnetic Business Plan training, in which you’re able to identify and refine your ideal customers, what problem you solve for them, and how you solve it in a way that brings a solution that they desperately need right now but can’t get anywhere else.

Which as a result…

Leads them directly to you, your email list, and your offers, etc…

It’s been a while since I’ve offered it, but it’s a 90 minute session with me, plus some homework, a 30 day 1:1 follow up, and unlimited access via email in between. It’s consistent, reliable, 1:1 outside perspective on your offer and it’s clarity from someone who’s had their eye on the online business world for almost a decade at this point.

And it’s available at a reasonable price too.

It’s not $1,000 dollars. It’s not $850 dollars. And it’s not even $545 dollars.

In fact, it’s available to you at a price much lower than that because I’m re-working how it works, there’s no sales page to read, and you really just have to jive with me and reading these emails to the point that you’re thinking, “Some advice from Kevin would be pretty helpful right now.”

So if that sounds like you, and you’ve $150 bucks burning a hole in your pocket, just reply to this email before someone else does. Or do nothing.

Either way, I’ll see you in your inbox tomorrow.

Kevin Hood