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The most undervalued marketing secret in 2026?
Just saw an interview with Gary Vee where he said:
Social media is the still the most undervalued and misunderstood secret in 2025 (and I assume the same is still true in 2026).
“It’s the most scaled form of public communication ever invented.”
Then he goes on to contradict himself…
(Which is important because, if you never contradict ourself, then your position on life isn’t nearly complex enough since nothing is 100% black or white).
He says…
“Doing what doesn’t scale is the most important thing you can do to grow our business.”
Like having dinner with 9 of your employees even when you don’t have time.
Which is why I like Gary…
I didn’t at first because I used to think he was just a social media investor pumping up yearly earnings. But after experiencing the power of social media first hand, I’ve changed my tune.
And what Gary is saying here is essential for anyone regardless of what stage you’re at in business. Social media is indeed the most scaled form of public communication ever invented. Making it incredibly easy for you attract as many people as you need to our ideas and build a business around them.
But at the same time…
Doing what doesn’t scale, like taking the time to create 1:1 human interactions, are what truly make you successful in life and in business.
So attract at scale with social…
Then act like a human.
Because no one likes interacting with robots… or feeling like they’re being filtered or funneled through a machine.
And as technology advances faster and faster every year…
It’s important to remember to be human.
And if you want to attract more real humans into your business this year… I recommend checking out my One-Page Client Discovery System using the link below:
Been getting good results with it for clients and wanted to share it with you under one condition.
If it works…
Send me a screenshot and report back your results.
If it doesn’t… tell me why so I can make it better.
Talk soon,
Kevin Hood