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Why do people do the opposite of what you ask?

Funny thing I've learned about people through marketing…

The harder you push people to do something, the less they want to do it.

A lot of the time, they'll go and do the exact opposite.

There's a reason for that. And it all comes down to how you present the thing you want them to do.

Most people new to marketing get this wrong by default. And it’s a big part of why so many people can’t stand marketers. It comes off as cringy and sleazy, so people push back. I’ve also noticed that AI does this almost every time you ask it to write copy unless you teach it otherwise.

I too made this mistake for many years, and I had no idea I was doing it.

It wasn’t until I heard direct response copywriter Alen Sultanic explain it properly. He’s got a really simple fix. One he’s posted about publicly. And you can go ahead and apply it to your social media posts, your emails, your sales pages, whatever… starting today.

Once you see it, you can’t unsee it either.

It will become easy and obvious to spot wherever you go. And it will change the way you write to your audience forever (for the better).

I think you're going to like it.

And you can see exactly how it’s done inside Legendary Writing Secret #6, now available on the Premium tier of the Coyote Copy Club.

Here's the link:

https://www.skool.com/kevin/classroom/546ddd0f?md=8c1fe0fc68fd4bc3a091829539995053

Talk soon,

Kevin Hood

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