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5 excuses to avoid reading this email
“Don’t you see how busy I am!?
I barely have time to get through my day as it is and adding your email to the pile right now feels impossible. Plus, I’m currently watching little videos on my phone. You know the kind featuring racoons washing grapes in the sink and then, for reasons unknown, a guy in Dubai jumps a Lamborghini over a camel?
Anyway, a 2 minute email that might help me make more money?… Out of the question.”
I completely understand.
Life piles up fast. Between work, errands, and everything else pulling at your attention, it can feel impossible to squeeze in one more thing. Plus, those little videos have a way of getting just the right message you need in front of you to grow your business right now.
“I’ll definitely read this later.
I’ve already saved it to a special folder with your name on it. It’s got 152 emails in there that I’ve already saved from you. And I always go back to read, implement, and get good results.
So don’t worry, I’ll definitely get to it.”
Absolutely.
That’s the beauty of a “save for later” folder… it never gets neglected. Every email in there eventually gets opened, studied, and implemented. Honestly, it might be the most productive place on the internet.
“Look, whatever you’re selling, I ain’t buying!
It’s clear you’ve spent hundreds of hours and thousands of dollars discovering the timeless principles of psychology, influence, and persuasion required to get and keep attention online. But I can’t afford the paid stuff right now.
And it’s not a wise use of my time to dissect what you’re doing here and apply it to my own marketing materials.”
I get it.
When money feels tight, the last thing you want is to spend energy on “free stuff.” After all, free ideas have a bad habit of sneaking into your brain, making you better, and putting you in a position where the paid stuff suddenly becomes affordable.
And who needs that kind of pressure in life?
“Even if I read this email and apply the lessons inside, it probably won’t work for me.
Humans lost the ability to learn by observation sometime around the Industrial Revolution. So even if I do pick up on what’s happening here, I’ll probably do it wrong and it will only slightly improve my reputation and conversions.
So it’s just not worth it.”
I hear you.
Observation is a risky way to learn. It’s not like kids pick up language, manners, or survival skills by watching people around them. And it’s definitely not like marketers have been modeling and adapting each other’s work for decades. So you’re probably right. Applying something you notice here might only slightly boost your reputation and conversions.
Best not to take that chance.
“If clients don’t convert, I’ll just double down social media.
Best way to increase sales is to expand anyway. More platforms, more ads, more list growth. After all, follower count and list size are the finest measure of social proof there is.
Why improve my message or nurture people already interested when I can burn through a fresh pile of leads every week?”
I agree wholeheartedly.
There’s no denying a big list or follower count has its perks and there’s plenty of fish in the sea. But people raising their hands and not converting? More of that please. More is almost always the solution when somethings not working well.
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So there you have it.
Five completed valid excuses to avoid reading this email.
But if none of those apply to you, and you read all the way to the end and still get a subtle sense that, “Yes… there’s something here, and it might be what I’ve been missing all along.”
Then you can click the link below to apply to work with me today:
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Your pal,
Kevin Hood