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Drag your audience kicking and screaming into a better life
If life hadn’t pinned me down and forced me to change, I’d still be burned out, broke, and blaming everyone else for my problems.
I didn’t walk into growth willingly, I was dragged.
Hard…
That’s why, at times, it’s so hard for you to get your prospects to take the next step toward working with you.
Because the bitter truth is, if life doesn’t chokehold us into submission, most of us will never change.
Every single person I know who’s achieved crazy levels of growth in their life had a moment where they slammed into rock bottom. Sometimes it happened on their own… burnout, health scars, near disaster.
Other times it came from a mentor who showed them both what they were capable of and the severe consequences of not taking action… and then life somehow confirmed it for them in it’s typical brutal fashion. (Think Luke Skywalker refusing Obi-Wan’s call, only to return home and find his family dead.)
Bottom line, no one can give something to you that you can’t see reflected in your own life.
But wise mentors, when they meet the right kind of person, have a way of showing people what’s already there that they refuse to see.
And that’s the beautiful place where growth and change can happen.
Anyway, point is…
If you’re anything like me, you’ve probably had an aversion at some point to writing about the deep, dark, difficult moments of life. Or to using emotionally charged language, positive or negative, because you don’t want to overpromise. Because you don’t want to dig into pain. Because deep down, you’re afraid… afraid of crossing over to the dark side, and becoming just another marketer who leans on the same manipulative tactics we’ve all come to know and hate.
But if you want to be able to write words that actually sell whatever it is you have to offer…
You’ve got to learn to manipulate, ethically…
Let’s start with an easy example:
Physical manipulation.
In the field of body work, physical manipulation might involve me asking you lay down on a table in your underwear where I proceed to poke, prod, pummel, rub, and twist your body around in ridiculous patterns and shapes for the benefit of your health and ultimately for your enjoyment.
Even if it’s incredibly painful at times…
We can all still agree, it’s for your own good.
So just like a massage…
Your message too must poke, prod, pummel, rub, and twist your reader around into ridiculous and sometimes painful thoughts and experiences for the long-term benefit of their health, wealth, relationships, and more… (and ultimately, for their enjoyment as well). Because I don’t have to tell you that we all love to feel things. Which is why we go to the movies, or to yoga, or to see our favorite band, or even to some of these soul-stretching events and ceremonies where there’s a good chance we’re going to feel like we might expire at some point during the experience.
Because we need to be stretched to our extremes in order to grow.
It’s for our own good.
So if for any reason you’re opposed to the idea that you should be using emotionally charged language in your message in order to ethically manipulate your audience and drag them kicking and screaming into a better a life, then I hope this puts any of those concerns to rest.
But if you do still have any lingering concerns…
Consider the following quote from T.S. Eliot, a man whose literary genius paved the way toward a completely new understanding of language itself, showing how words alone can challenge, inspire, and transform people, and even entire cultures, to break out of their comfort zones.
“Only those who will risk going too far can possibly find out how far one can go.”
And if that doesn’t make it painfully obvious what you need to do next, then you can scuttle on over to your dear old Uncle Kevin and I’ll show your precisely how to move your people to action using nothing but your words (even if you have to drag the entire internet along with you, kicking and screaming into a better life) — all you gotta do is click the link below:
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Your pal,
Kevin Hood