5 ways to write better emails

5 ways to 10x your email marketing efforts in 3 minutes or less:

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1. Keep a swipe file —
   
   I have a separate gmail account for this, but honestly I wish I just used my primary one for it. Perhaps I’ll make the switch one day.
   
   Here’s what you do: create a series of folders and any time you sign up for a newsletter you create a filter that archives it and sends it straight to that folder. Skip archiving on your favorites, or turn archiving on anytime you need a break. It’s not so much the emails that you need to swipe, but the subject lines.
   
   They’re a promise, and they’ll give you loads of ideas for infinite email entertainment.
   
2. Keep a didn’t know that box —
   
   Learned this one from John Bejakovic (who just released a new book which I’ve just secured my own personal copy — and I’ll probably rave about it at some point even though I’m not an affiliate).
   
   News, facts, and stories are irresistibly interesting to the human experience. And anytime you come across an interesting tidbit of information you simply stick it in your “didn’t know that box” and any time you’re at a loss for what you write about…
   
   You whip it out and watch inspiration strike (kind of like magic — probably why the emoji for mine is a crystal ball 🔮).
   
3. Keep a story inventory —
   
   Kind of learned this from Mone athew Dicks’ (the Moth Storyteller)…
   
   It’s my own adaptation anyway… he says keep a daily story log, but that’s too much for me, so I just sit down and do a 60 minute “stories” sessions every now and then. If your life were a series of events on paper, stories are the glue that binds everything together and makes it possible for people want to flip through it and understand.
   
   Similar to the didn’t know that box, but I find it’s helpful to have my own personal stories separate.
   
4. Publish every email you send —
   
   I’m so bad at this…
   
   Mostly because it takes a little bit of extra time to change some formatting and switch the CTA to be “signup for my newsletter” but in theory, I should just be publishing 80-90% of the emails I send here to my blog for domain authority, SEO purposes, inbound leads, referring people to valuable content, and simply making my writing that much better because I know it will be on display for all to see.
   
   If nothing else, at least pretend you’re going to do it one day.
   
5. Send daily emails —
   
   Not gonna lie, this one is not for everyone.
   
   And it’s not even necessary. You can email once or twice a week and make an absolute killing. But that usually means you have a podcast or some other form of pillar content that you can refer people to on a regular basis. That’s all daily emails are. Pillar content. It’s the “one thing” you refer people to when they ask “how can I learn more”.
   
   For me, that’s daily emails. For you it can be anything. But the principles contained within apply to all forms of pillar content.
   

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So there you have it.

A veritable masterclass on highly effective email marketing that most people would charge $2,000 or more to go in depth with you on. But if you want more where that came from, grab your free email marketing audit here (while supplies last):

https://kevinhood.me/email-audit

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Your pal,

Kevin Hood