logged
Banned
One of my favorite writers on Threads just got banned.
69,000 followers, a 650+ day posting streak, two years of consistent work, real connections, real community, and a real business built on top of it.
Gone.
With no warning or explanation. Just a message from Meta that said, “We’ve disabled your account. You cannot request a review of this decision.”
He writes about science, psychology and spirituality. He goes to Buddhist temples and meditates. He's one of the kindest, most genuine people I’ve met on the platform. He wasn't promoting anything dangerous or misleading. He wasn't being political or inflammatory. He was just… writing.
I hope he get’s things squared away and gets his account back.
But at the end of his last newsletter he said something interested, “Don’t trust social media, build your email list.”
And I’ve honestly never been one to fear monger about list building. I’ve always been the type of business owner that knew it was genuinely the most rewarding thing you can do for your ideas, for your clients, and for your business too.
That it’s just good marketing.
In fact, I actively scoffed at all the folks who would rant and rave on social media about how platforms could take your account away at any moment. About how you better build your email list in case they do. But it was always because the message was always inherently self-serving. It always came from someone who was trying to make a buck off email marketing, but ultimately never had any first or even second hand experience with seeing someone’s accounts get taken away.
Plus, the people always cited were like Alex Jones types.
People who seem like they’re whole mission in life is to get banned.
But it definitely hits differently to see someone you’re close to, who you care about get something they’ve spend years building get taken away overnight, and unfairly I might add. He’s already expanded to different platforms, he already has an email list, but his business was pretty much built around Threads. And the only thing he’s been able to appeal to at this point are AI-generated support and some folks at Meta who say they can’t help.
So here’s something to think about.
It doesn’t matter how legit you are, or how good your content is, or how many followers you have, or how much value you bring. If a platform decides you’re done, you’re done, and you might not get a say in it.
But your email list?
That’s yours. You should have a reminder set for yourself for the first Monday of every month to export it and back it up like I do. And as long as you do that, no one can take it away from you. And every person on it, chose to be there.
So the question isn't whether or not email will work for you.
The question is whether or not you're going to make it work for you.
Because if you can learn to write on Threads. You can learn to build an email list. And you can learn to write emails that genuinely promote your products and services and bring in clients. None of this is magic. It's all just skills, and skill are learnable.
I’ve been doing this for seven years now at this point.
Writing daily, building lists, helping clients from zero- to seven-figures grow with email.
And the one thing I can tell you for certain is that the people who build their email list early, and take it seriously, are the ones who actually survive the inevitable ups and downs of running a business.
Now normally I might point you something like the Minimum Viable Email List training available for free inside my community since the principles inside apply to growing your email list on any platform you please, but instead I’m going to direct you to Heythem’s Threads Growth Club because I’ve just gone through it and it’s damn well useful for any type of social writing you plan to do in the near future.
On Threads, or Substack, or X, or whatever…
I don’t get any affiliate commissions or anything if you buy, all proceeds go to him.
Here’s the link:
Talk soon,
Kevin Hood