Definitely don’t join my email list then

A reply gal replies:

“I hope not to get offers every day.”

Alright, no problem…

I make it very clear that’s what you’re getting into when you join my list, so just don’t join the list.

Pretty straight forward if you ask me.

But for the rest of you who might be wondering if making offers every day will burn out your list, push people away, make people unsubscribe, or even prevent them from subscribing in the first place?

The answer is yes.

But that also means one of two things is probably happening… 1) that person doesn’t trust themself to make good decisions and they’re worried you’ll convince them to buy something they don’t need or that’s not right for them with your marketing-ese, or 2) they never intended on buying anything anyway, and that’s fine, people are welcome to pull up a chair and learn for free, but the real value comes from a philosophy I live by called…

Vote with your dollars.

If you believe something is useful, should exist, and you’d even like to see it improve?

Vote for it with your dollars.

If you want to see something in your life improve in terms of skill, output, income, results, and all other possible measurements of subjective or objective success?

Vote for it with your dollars.

Money is like a magical energy cannon that you can point and shoot at anything to make it bigger, better, and more useful, beautiful, effective, etc… of course, like any tool, it can be abused. And I imagine that many of the skeptics like the woman above have burned before.

I know I have…

But I didn’t let that stop me.

I learn everything I can from every situation, and in that regard, it’s impossible to get burned without learning something valuable. In fact, as far as I’m concerned, success is a terrible teacher. Why? Because you often get fooled by randomness.

You learn a heck of a lot more from your failures than you ever will from your success.

But before I go off on too many tangents…

I wanna reel it back in here and talk about you’re actually doing your readers a disservice by NOT making offers every time you send an email.

Why?

Because your email is only the tip of the ice-berg.

Your emails can bring awareness to problems, awareness to solutions, and awareness to all the steps your people need to take in-between. But your emails can’t hold their hand and walk them through all the way A to Z because that’s what email is for.

The very mindset people have in their inbox is quick and transactional.

In and out.

Set things up and knock ‘em down.

Then you can schedule it in your calendar and the real work begins.

And people of all awareness levels are going to be joining your email list. Some will be ready right now, immediately, while others will be ready tomorrow, and still others will be ready sometime down the road 5 years later.

And if you get the right message in front of someone at the right time and there’s no offer to learn more…

No chance to take the next step…

No opportunity to solve the problem for good?

Then they’re gonna take action with someone else. Because in my experience, when people are ready, they’re ready. And if you have no solution for them… all your hard won trust gets transferred to someone else who does.

So… if you want to do this the right way, you gotta “dance the two-step”.

Gary Bencivenga, one of the greatest copywriters who ever lived (and at the time of writing, is still alive today — and you can, and should subscribe to his Marketing Maxims newsletter)… previously published another marketing newsletter called “Marketing Bullets”.

And in those bullets who wrote about “dancing the two-step”.

Where if your emails are all hype and marketing-ese, you’re gonna start getting ignored real quick. But instead, if you focus first on being “an oasis of value in a desert of hype”, and then offer people the opportunity to learn more…

Then you can sell as much as you want.

Because as long as your content is useful as well as entertaining, people won’t mind you making offers at the end of every email because they KNOW!!!! They know you’re a business, and in order to survive you need to do business, but when you make it all about your reader, and not just you and getting the sale…

Then that’s how human’s like it to be.

The natural way…

Give people value and the autonomy to decide.

Then eventually you’ll have more clients and customers than you ever thought you could handle.

And if you want to learn more about that inside my Email Sales Accelerator, just click the mystery link to join the waitlist below:

https://kevinhood.me/accelerator

Best,

Kevin Hood