logged
Do you need help with your niche?
Earlier today I shared one of the few examples I know where a single piece of written content turned into a high-ticket, long-term client straight through the DMs.
There was no email step.
No funnel.
No ascension ladder.
Or anything of the sort. And as far as I can tell, this is something that almost never happens on Threads. The DM feature on the platform is basically useless. Most people use Threads to move readers onto their email list or into their communities where they can continue the conversion.
So what made this piece of content in particular different?
It was her niche.
She has a specific offer for a specific person with a specific problem. And the problem is a painful one. One that is important to most people. And one that people will usually pay to solve.
And when good content meets a great niche, it does things for your conversion that no amount of better content can do on it’s own.
Whether you like it or not, niching is one of the foundational layers of marketing.
And it's the layer almost everyone either struggles endlessly with or avoids altogether.
So if you've ever struggled with your niche, if you’ve ever felt foggy on who your ideal clients are, if you’ve ever felt unsure about what you offer, or how to talk about it, here’s what Nature of Marketing Newsletter subscriber, Tom Crate had to say after we did a niching session a while back:
===
"Thanks man, this is wicked. All the different things I've been thinking about are sort of distilled down into this really clear, really familiar cohesive statement. Worth its weight in gold."
===
What I did was run him through my Magnetic Business Plan framework. And the testimonial speaks for it perhaps better than I can, but ultimately we take all the swirling ideas in your head and still them down into something really clear.
And it’s not just something you do once.
It’s something you can, and should do, again and again.
Because if you follow my work closely you’ll know I often say, “Your niche evolves because you evolve.”
True in nature, and true in business too. Anyway, I don’t normally do this but I’ve opened up 3 spots to run folks through The Magnetic Business Plan.
Here's how it works:
- You fill out a simple intake form.
- I audit your brand in the background.
- We hop on a one-on-one call and talk through all your problems.
- You walk away with real clarity on your niche, plus a system you can use to refine and clarify it again and again as you grow.
It’s a single 90 minute call for $97, and since I leave town on Wednesday, if you grab one, we’ll schedule our time to meet for the week of May 25th when I return.
If you want a spot, here’s the link:
Talk soon,
Kevin Hood