logged
“Freaky” questions to clarify your offer
I grab my mouse, tap the share button, and draw her workshop idea right there in the middle of the whiteboard.
Then drag it under the heading:
"BAD WORKSHOP IDEAS!"
She’s a body worker. Worried about hosting her first workshop. And her number one fear is “imposter syndrome”.
Worried that the workshop would flop, that people would have a bad time, the they would never come back, and that ultimately she was going to get “cancelled” for doing something wrong.
Watching me file her workshop baby under “bad ideas” probably wasn’t the reassurance she was hoping for.
But it was the reassurance that eventually made her sigh in relief.
The idea:
“Understanding Your Menstrual Cycle”
It’s not bad because nobody cares about this stuff. I can think of a hundred women off the top of he head who are probably dying to know more. But the reason this workshop idea is bad is because “understanding your menstrual cycle” could be an entire Ph.D. program on it’s own.
So where does the workshop begin?
And where does it end?
90 minutes flies by quick. And you’re teaching “one-to-many”. Which means the more broader your topic is, the harder it is to give everyone a good time. I’ve done workshops where half the people who showed up didn’t belong there, and any time they had a chance to chime in, they made it miserable for everyone.
But that’s my fault for bad marketing.
Fill a room with 50 experts and 50 beginners and half the people leave unhappy no matter what you do.
So the solution is to be more specific.
Both in your title and in your marketing.
Here’s what we came up with instead (it still needs a better name, but now it’s got a proper premise):
“How to track your menstrual cycle for more energy in your daily life.”
Now when women sign up, they know why they’re there. They know what they’re going to walk away with. And my client knows exactly how to get them the results they came there for.
Which means pretty much everyone has a good time.
And they look forward to coming back for more.
So the problem was never imposter syndrome. It was that she couldn’t say what her workshop was really for. And when you can’t say what the thing it’s for, of course you feel like a fraud selling it. That’s not a character flaw, it’s a lesson in marketing.
Clarity, on the other hand, makes the fear melt away.
So if you want more clarity on what it is you have to offer, two options come to mind:
- Spend $133,340 on a Ph.D.
- Have a conversation about it with me.
Now, I'm not suggesting that chatting with me is equivalent to getting your Ph.D.
But here's what Yvon had to say about it:
===
"Kevin, everyone here is having epiphanies with you. Like, 'OH YEAH! That's exactly what it is!!!' It's really freaky to watch."
===
Which brings me to the VIP tier inside Email Sanctuary.
One more spot sold yesterday, so there are two spots left. You’ll get a 1:1 call with me every month, and it’s the same as I just described… you bring the thing you can’t state clearly, and you leave with clarity.
And you get all the systems I’ve installed inside my business that will make yours flow more easily.
Plus me sliding into your DMs for further assistance.
Here’s the link:
All the best,
Kevin Hood