logged
Go ahead, steal my new philosophy page trick
I’ve just been infected by a sneaky kind of parasite!
Others have too.
It’s a bit of an epidemic here in Michigan, and it bollocksed up my weekend (which is why you didn’t hear from me).
But it gave me some time to think.
And I had an epiphany!
Marketing is supposed to be fun. People tell me I’m much more fun, and funnier in real life. But for a long time I’ve taken this online marketing thing too seriously.
Here’s what happened.
I’m in Tad Hargrave’s Marketing for Hippies membership, and it’s one of those places where I’m not constantly deep diving all the time. But any time I’m lost on something, I can always pop my head in and find something valuable, like a training or a workbook to help me solve that very problem.
This time I’m working through his “My Philosophy Page” workbook.
It’s for the snazzy new site I’ve been building using Claude Code.
Not only is a page on your philosophy important for attracting your ideal clients, it’s also important for you as a business owner to sit down and work on things like this as an ongoing way to develop the unique philosophy that will help your business stand out online in a sea of sameness.
Anyway, one of the exercises in the workbook invites you to look at the websites of your favorite brands.
Not just folks in a similar niche or service, but your favorite clothing brands. Your favorite coaches. Your favorite restaurants. And even your favorite grocery stores. The reason being, you might not have noticed, but they probably have a section about their mission, or their vision that you’ve never noticed before.
But if you read it, you’ll likely find things that resonate with you.
And whether you’ve read it previously or not, you might have already had a sense about these things just from interacting with the brand.
That’s not a coincidence.
The reason you sense it is because they took the time think about it, write about it, display it on their page, and make it a foundational part of their entire marketing philosophy whether you were aware of it or not.
And after reviewing just one of my favorite brands website, I’ve already got at least 10 pages of a marketing manifesto written.
Marketing ideas that I almost never write or talk about.
Some things I’ve probably been too afraid to say in the past because I thought it would alienate some of my readers, followers, clients, etc…
But the older I get, the more I realize it’s those rough edges that make you stand out.
The things you think people might judge you for. The things you think people might think is just a little too weird for them to get involved with your or your business. Those are actually the things that will propel your ideal clients toward you like a giant magnet.
So here’s the deal.
Most marketing advice these days is built around the idea of psychological manipulation. And with AI advising everyone on their marketing these days, it’s getting worse. Everything is carefully crafted in order to get one specific desired result: THE SALE! But what if aiming for the sale was actually the very thing preventing you from getting the sale in the first place?
Viktor Frankl called this paradoxical intention.
Where the anxiety that comes from fixating on an outcome brings about it’s opposite.
Focus on the sale? get no sales.
Focus on the click? get no clicks.
Focus on the opt-in? get no opt-ins.
Focus on making something remarkable? get people who’d love to pay for it.
So anyway, here’s the deal now.
My current mission is to help you make your email marketing and copywriting feel good again. More fun, more human, more freeing, more effective, and more alive.
What do you say?
Are you bloody with me?
If so, and that all makes sense to you, you might want to check out email sanctuary and the VIP tier which has 2 out of 5 spots remaining at the time of writing this.
My goal is to get 5 founding members on the VIP tier, at a rate much lower than what I typically charge for 1:1 work, before closing access to it, getting you results, and turning those into case studies and content for the rest of the community.
Here’s the link:
Talk soon,
Kevin Hood