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George Costanza School of Storytelling
All storytellers are liars.
I’ll explain more in a minute…
First, there’s an episode of Seinfeld where a tourist asks George to watch his luggage. But when the owner takes too long to return, George simply takes the bag home and starts wearing the clothes he found inside.
Which he justifies by saying, “I’m still watching them.”
As a result…
Mary Anne, a local tour guide from the New York Visitor Center, mistakes him for a tourist. Which George uses to his advantage and deceptively secures a date with her.
But there’s a problem…
Mary Anne doesn’t want a long distance relationship.
So George decides:
“He’s moving to New York!”
But Mary Anne thinks a small town boy from Arkansas could never make it in the big city.
So he sets out to prove her wrong.
Later, while discussing his plan with Jerry — the one where he’s going to pretend to find an apartment in New York and land a job with the New York Yankees (both of which he already has…) — George reveals one of the most powerful storytelling lessons I’ve ever heard.
One that all the pros use…
And one that you can use to greatly increase your response to your content, offers, emails, ideas, and more…
Here’s what he said:
“You know, if you take everything I’ve ever done in my entire life and condense it down into one day… It looks decent!”
So there you have it…
A storytelling secret you can use to get your message to spread like wildfire. Of course, you don’t want to actually lie the way George did. Because if you watch the actual episode…
The end result is…
He get’s traded from his dream job at the New York Yankees to some off the wall chicken distribution chain down in Little Rock, Arkansas.
But what you do want to do is…
Take everything you’ve struggled with and accomplished in your whole life and condense it down into powerful stories of struggle, triumph, motivation, inspiration, and use those stories to help people get the same or similar results that you’ve gotten in your own life.
Only faster, or better, or whatever…
And you need to use those stories in your content, in your emails, in your sales letters, and everywhere you write if you want to get your message to spread, and onboard people into your own special brand of making the world a better place.
Because stories are what make people feel. And stories are what allow people to believe.
So…
If you already have an audience, and you already have an email list, and you already have an offer, and you want it to get more sales.
Then you may solicit my guidance and/or copywriting services here:
Your pal,
Kevin Hood