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The email machete method
Here’s a birthday party marketing lesson from a former line cook with a bad attitude and an 80s looking “mullet-hawk”.
One that is sure to help you get more interest in your offers using email.
In my late 20s I was stuck working as a line cook.
Sure…
I was working in one of the fanciest restaurants in town, but it didn’t pay a lick better than the local McDonald’s did.
Everyone there worked their little booties off while running purely off turkey tail wiskee, whatever random pylls or jrugs they were addicted too, and the pride that comes from wearing a Chefs jacket and having to carry your own set of knives into work each day.
But me?
Thankfully I’d gotten past all that stuff already.
I was getting fit, eating paleo, and already been sober for at least a few years by that point.
But still… I was pretty feral at heart.
So my buddy and I had this joint reggae themed birthday party that year, and I was serving up oysters for everyone. But I didn’t have a proper oyster shucking knife because specialty tools just aren’t in the budget for broke line cooks.
Luckily…
I had a this giant, rigid steel kukri machete from my survivalist days (which is totally awesome, and still have till this day). And I pulled it out of the closet where the rest of my camping supplies lived and started shucking oysters in the middle of the kitchen with a 16 inch heavy bladed weapon.
And I kid you not…
Every single person who walked by said the same thing:
“Hey you better watch out with that thing!”
And it started a conversation…
I wasn’t just shucking oysters in the kitchen, I was hacking open nature’s clamshell vault with a survival blade.
And that’s what you want when you’re running a business right? You want people to stop what they’re doing, strike up a conversation, click through the link at the bottom of your email, and more or less stop whatever it is they were doing and pay attention to you.
Check it out:
Shucking oysters is all about leverage.
If you use the standard tool, it’s probably safer, but if you use a different tool it get’s more attention.
Shucking oysters with a machete?
Technically effective. Hilariously impractical. And mildly terrifying.
Most people will be curious to see what happens.
So that’s the lesson.
Whatever you make, whatever you do, whatever you create, it’s gotta have unique angle that makes people stop and go, “You know what, there’s a lot of noise out there on the internet, but this is clearly different.”
And if you’ve got a course, offer, or product lined up that just isn’t selling the way you think it should…
Consider using the email machete method.
That’s it for today.
Kevin Hood
P.S. If you want my help writing emails that sell (not cheap) just fill your details here and I’ll reply in 2 business days.
https://kevinhood.notion.site/The-Email-Machete-Method-21e52e9f353d80178c9adb6c895f703d