Growth expert asks me what I do for a living

A person who I assume is well versed in customer acquisition writes:

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"Post 12x a day… what do you do for a living… except post?"

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I've paraphrased slightly, but you get the gist.

The other day I posted five tips for growing on Threads.

One of them was posting a ridiculous number of times per day. And to be honest, you should only really do that one if you know what you’re doing. I definitely wouldn’t start there if you’re new. But that’s where I’m at today, and I have the capacity for it.

The other four are great for just about anyone: tell stories, study copywriting, steal popular post formats, keep going even when things get hard, etc…

But this person in particular seemed to think the whole thing wasn't possible for an ordinary, everyday human.

So I told her. I worked 32 hours a week last month, and sold $15k at a 95% profit margin.

She liked my reply, but declined to respond.

I imagine that was quite a surprise.

What might be even more surprising is that all that posting took me about three hours last week. I wrote every post myself. And I did not just have AI spit out a bunch of content for me.

Like I said, 12 posts a day is a lot for most people. Especially if you're new and not used to writing on Threads.

But I think a lot of people look at something they don't understand and jump straight to the least likely explanation. He must spend his whole life writing on Threads. That can't possibly work for someone like me. When the most likely explanation is simpler. I started small. Got better. Got faster. Built a system. And over time it became an automatic part of my day-to-day business.

I barely have to think about it.

And the reason I'm experimenting with that many posts right now is because every post has the opportunity to put me in front of more new people. I see what works faster. I get to run more experiments. I get more new followers, new subscribers, and get to have more conversations with the people in my audience.

That's where my leads come from. Leads turn into sales. And since the whole system runs on a few hours a week, I get more of my free time back too.

Leads. Sales. Free time.

Three very desirable benefits.

But which one matters most to you right now? You've got to start somewhere. All three rarely come rushing in at once.

I've got a poll going in the community. Tell me which one's you, and I'll get to work on it:

https://www.skool.com/kevin/what-do-you-want-more-of-right-now-in-your-business

Talk soon,

Kevin Hood