Naked man solves crime, I refuse to explain my breakfast

An hour of staring blankly, and I finally have an email.

It's just not the one I need.

It's a good email, with a story, a lesson, and some entertainment. But it has nothing to do with what I want to promote. No matter how hard I try to pretzel it in there, it’s not going to budge.

So I give up.

Cool, that’s an email for another day. I’ve got other work to do, and I’ll figure the email out later.

Breakfast has been getting pushed back all morning (normally I eat before I start work). So eventually I wander into the kitchen and put a pot of water on the stove. Now for me these days, breakfast is Egg Drink. But before you ask, the recipe is secret. However, what I will tell you is that the first step involves heating up water.

But before the water even starts to boil… there it is.

The perfect email.

The idea comes rushing in all at once. What it’s about. Who it’s for. The call-to-action. So I jot a few notes down, finish making breakfast, and when I get back to writing, typing is a breeze.

There must be something about water…

Legend has it that around 250 B.C., King Hiero II of Syracuse had a gold crown made as an offering for a temple.

He weighed out the gold, handed it to a craftsman, and when the crown came back it was perfect. Except for one thing.

Even though it weighed exactly the same as the gold he’d handed over. Rumors had spread, and the crowns craftsman was being accused of keeping some of the gold for himself by mixing in silver to make up the extra weight.

Needless to say, the king would be furious if it were true.

But he couldn’t prove anything without melting down the very same crown he’d had meant as an offering to the gods. So he handed the problem to Archimedes, who was known for his mathematics and inventiveness.

And for a while, Archimedes was stuck too.

Then one day he went to the public baths. As he lowered himself into the tub, he noticed water spilling over the sides. The deeper he sank, the more water ran out.

In that moment, his solution appeared.

Silver is lighter than gold. So a crown with silver mixed in would have to be slightly bigger in order to weigh the same. You wouldn’t be able to tell just by looking at it. But a bigger crown would displace more water than a smaller one.

He was so excited he jumped out of the tub and ran home through the streets, naked, shouting "Eureka! Eureka!"

Which is Greek for "I've found it."

Anyway, this all happened to me yesterday. My eureka moment was a little less dramatic. And I managed to keep my clothes on for it.

But here's the thing.

It’s rare for me these days to sit around an hour and struggle to get an email out.

But early on, you should expect it. Because that’s how you solve the problem before it even begins. I’ve got long lists of stories, ideas, and interesting facts, and more often than not a quick glance through them will inspire the ideas I need to for these daily emails.

Occasionally, nothing clicks.

But let’s be honest, that’s what keeps life interesting right?

If you’re ever stuck for ideas to write about, you can check out “Interesting ideas for your emails” on the premium tier inside the community.

Here’s the link:

https://www.skool.com/kevin/classroom/b7c48694?md=43fc0d1a459b4a03840781c1436e6557

Talk soon,

Kevin Hood