How to become “unforgettable” in your reader’s mind

It’s funny…

If you’re reading this, you’re in the business of inspiring others to change.

Reason why that’s funny is because people don’t like to change. People prefer to remain the same. To find comfort. To keep things regular. Even if you crave adventure and excitement, chances are you have your routines you’ve developed, and stick to in search of such experiences.

We’re creatures of habit.

Change is scary.

We don’t know what it’s gonna be like on the other side. And doing things differently all of a sudden costs precious resources we might otherwise use elsewhere (and chances are we’re already overwhelmed if we really need change).

But at the same time we all know that change is the only thing we can rely on life.

And even if it’s tough at times, in the long run, we’re always better for it.

If change is scary.

Staying the same is even scarier.

But even still, there’s lot of psychological resistance to it. And if you’re in the business of inspiring others to take healthy action to improve their lives, well then you’ve got your work cut out for you.

Enter storytelling.

In a world where there’s a literal butt load of unsolicited advice around every corner on the internet. How can we cut through the noise and get our readers to see our solutions to their problems in the way that we view them?

Desirable, life-changing, necessary…

Well the reason stories work is NOT just because they’re entertaining, but because they actually rewire your brain.

Storytelling is an ancient, cultural technology which binds important information to emotional responses in the brain so that they form powerful visual memories in your readers mind.

It’s as if the story your telling is actually happening to them.

Or in front of them.

And what makes storytelling even more powerful is, the lessons embedded within that story, are the exact opposite of unsolicited advice. Your readers are free to interpret those stories in any manner they choose (but the truth is, we’re all wired for the same basic things like empathy, security, survival, status, etc…).

So chances are, the lesson within is somewhat universal in nature.

But what makes that really powerful is…

Your readers are free to take away the lessons embedded within your stories as if they are their own. From their own free will. Your story may have been unsolicited, but the lessons within are anything but advice.

Those lessons are memories.

And that’s what marketing is.

Memorability.

So if you want to be memorable, stand out, and pull readers into your camp, your way of doing things, your way of solving their problem (in a world where solutions good and bad are littered freely about the internet like advice glitter, sticking to everything)…

Learn storytelling.

Which consequently is #3 in my soon to be released writing guide, 15 Legendary Writing Secrets (from some of the greatest writing minds of all time).

So here’s 2 things to consider:

1. I’ve still got a little room to help people who’ve been neglecting their email list and want to get more sales in the next 2-3 weeks (if that sounds like you just reply back “EMAILS”).
2. And if you want free access to the writing guide when it’s ready, just reply back “WRITING SECRETS” (if you haven’t already).

And if you want both, reply “BOTH” and I’ll get you squared away.

That’s it for today.

Sincere best wishes,

Kevin Hood