How to decouple your skills from your job identity

Here's a brief Kevin-style email based on that idea:

What is the core mechanism or approach that creates the result?

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I was running TNM Membership subscriber Claudia Quintela through her buyer persona strategy call the other day…

(If you don't know Claudia, she helps women in their 40s monetize their corporate skills outside their 9-5.)

And I asked her:

“What do you actually help people do differently than they’re already doing now?”

And her answer sounded both useful and surprising to me because I’ve been self-employed for so long.

She said:

"I help them decouple their skills from their job identity."

So let’s think about that for a moment…

You're not just "a marketing director at XYZ Corp." You're actually someone who knows product positioning, copywriting, and take-it-to-market strategies. And you're not just "a senior accountant." You're someone who knows cash flow, financial systems, and how to help businesses avoid costly mistakes.

All skills are transferrable.

And your boss will never pay you what the open market will.

The open market will pay you 2x, 5x, 10x, or even 100x what your boss will pay you for the same skills, the same effort, and in some cases even the same hours. But it’s never easy. And it won’t happen overnight. Because as soon as you become your own boss, you’re wearing all the hats.

Marketing, sales, production, admin, etc…

And real truth behind all that is most people who leave their jobs to become self-employed end up working longer hours for less pay than their corporate counterparts. But still, they tend to report greater levels of happiness and satisfaction with their work.

Reason being…

The psychological prosperity of autonomy is far more valuable than the financial prosperity of a steady paycheck at a job you don’t love, for a company to whom you cannot relate.

All to say, if you want real wealth and flexibility in this lifetime, I recommend one skill:

Learn to separate what you do from where you do it.

Then focus your effort less on job title and more on transformations.

And one of my favorite ways to learn to how to do that is by writing on Threads.

Why?

Because whatever you’re good at and whatever you’re interested in, you’ve got instant access to over 400 million monthly active users using a marketing channel that is currently prioritizing getting your ideas in front of people they’re relevant too using organic reach.

Meaning you don’t have to pay, yet, to get your ideas in front of who needs them most.

And I imagine it will be that way for a while on Threads because the night is young.

You can find a few thoughts on how to clearly define who you’re writing to using the Nail Your Niche lesson inside TNM.

Here’s the link:

https://www.skool.com/kevin-hood-8749/classroom/e4240358?md=9522cca19acc4df1a25e35b5878ac5cb

Talk soon,

Kevin Hood