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How your “worse” can beat their “better”
I've seen it happen over and over again.
Someone with 20,000 followers posts something polished, professional, and perfectly formatted. They get hundreds (maybe even thousands) of likes.
And a result? They make a single $50 sale on a low-ticket digital product, if that.
Then someone with 900 followers posts something off the top of their head that’s rough, personal, and extremely specific to their tiny little niche and they end up with a $3,000-$5,000 client hitting them up in the DMs.
"Someone's already doing it better than me." is one of the biggest lies keeping people from going all in on something specific.
Better isn’t about AI editing, or polished, perfect posting templates.
It’s about finding good fits.
You voice, your perspective on Threads, the way you see your niche, the specific problems you solve, and the way you decide to write it… that’s all the stuff that matters.
Not whether someone else more followers or more viral content (unless you teach follower growth and viral content.)
At 900 followers, you don’t need to compete with people further along because you’re accessible. Beyond that, you’re writing to a specific person, with a specific problem, with a unique perspective they might not have heard before.
And it’s refreshing.
You don’t need to be “better”.
You just need to be more relevant.
And that’s the exact kind of situation where your “worse” content can beat their “better” content and get you off the posting for likes and engagement merry-go-round, and onto to that big loop-de-loop water slide where you splash down into the giant pool at the end and everyone is laughing and having a good time.
So all to say… when you know who you’re writing to, your content doesn’t need to become “better”…
It just is… better… for the right kind of person.
So if you want to find the exact right kind of people for what you offer and make it stupidly simple for them to find and hire you, check out my weird pricing experiment for Threads Organic Traffic using the link below:
Your pal,
Kevin Hood
P.S. Read till the end for a pleasant surprise.