I found this by accident

I was sitting on the floor of my office this morning, staring at the ceiling.

I wasn’t having a full blown existential crisis….

I was just recovering from a few hours of deep, high-stakes thinking.

The stuff that’s productive on paper… simplifying systems, making tradeoffs, future-proofing things for myself and for clients… but if you’re not careful, you can end up more mentally tangled than when you started.

So from the floor, on a whim, I opened the Threads app on my phone.

I usually don’t.

I have social media mostly blocked on my phone because the desktop feels cleaner, safer, and more controlled. But Threads has an unfortunate limitation on desktop… there is no access to your DMs.

So when I finally opened it up I saw not one, not two, not three, not four, but five DMs from total strangers asking how to work with me.

Total win…

Except that most of them were almost two weeks old at this point… maybe a fail?

All to say… the combination of “this is working” and “clearly I missed something obvious” is exactly why I started The Nature of Marketing community in the first place. Because progress rarely shows up as a clean, Instagram-ready win.

Instead, something goes better than expected.

You overlook other things.

You catch stuff late.

You get distracted by shiny objects.

Then hopefully you remember to pay attention to what’s really moving things forward for you in your business.

Same thing happened with the community launch.

Three people joined almost immediately. Most of them paid annually, which I did not expect and genuinely surprised me (another win).

But at the same time I was convinced I’d have to aggressively cap access to the first bonus I offered because of how effective it’s been for me and a few of my clients. I figured people would jump all over it for the virtually zero-risk opt-in fee.

And also because of the sheer size of the waitlist that I’d generated for the event (regardless of how long-winded and haphazardly it was executed).

But as of right now, only three people have claimed it.

Which means there are in fact, still two spots left.

And in order to not have to rethink the promotional aspect of opening the doors to the community, the offer still stands until I figure out the next step. But that’s the gist of what’s going on inside TNM anyway… rather than pretending progress is polished or linear, we’ll focus on paying attention to what’s actually happening, calling the shots honestly, and adjusting accordingly.

If that way of building sounds appealing…

Less polished, more human, and more joy focused along the way… I think you’ll like it inside.

Here’s the link:

https://kevinhood.me/tnm-membership

Talk soon,

Kevin Hood