I only ever wanted to be 2 things in life… (drummer for the Beach Boys or a digital marketer)

I came across this question today and thought I’d answer it here:

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I have only wanted to be two things in life… drummer for the Beach Boys and a digital marketer.

Now, wanting to be the drummer for the Beach Boys was never going to happen because I'm a woman. So, I'll just set that aside.

However, being a digital marketer just seems so close and yet so far away. If you were to start today, on the cusp of 60....

where and how would you really start? I have written books, I know how to self-publish but I do not know how to market.

I do not have money for high ticket courses. If the books were selling that well, I'd probably know how to market. It's a very

vicious circle.

Help!

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Great question…

First thing I’d like to point out is that this woman is already pretty good at getting attention.

Great headline as far as I’m concerned.

Probably due to her writing background.

But instead of just high-fiving a woman who’s drowning, here’s some practical advice…

First of all, I recommend you start by reading a ton of books on the subject. Start with the classics on marketing, psychology, persuasion, influence, copywriting, etc… this alone will put you head and shoulders above the crowd.

Most people spend a few hours on YouTube University and call it a day.

Which won’t get you very far.

Second of all, I recommend you start by practicing on yourself. Take a look at what interests you, what get’s your attention, try to emulate it in your own marketing with your own offers, perform experiments, get results (good or bad), and then use that data to make better decisions in the future… and voila… in 6-12 months, you’ll probably have some demonstrable skill (and some results to prove it).

You probably won’t make much skrill for it…

But you’ll learn a lot and you won’t be a total newb experimenting at the expense of other people’s hard earned reputations.

Because that’s the biggest hurdle when you’re just getting started.

If you’ve got no proof, no results, no experience, there’s a good chance every single person you talk to who’s an entrepreneur is already better at marketing than you (even if they’re not good at it) since they’ve had to wear that hat in a real business setting and have somehow managed to generate income from whatever miniscule marketing efforts they’ve mustered so far.

The other option is to get a job as a marketer and work your way up from the bottom.

Either way is fine.

But you’ve got to be able to play in the sandbox for a while where there’s no real word repercussions for OTHER PEOPLE, if you screw things up when you’re just getting started.

So there’s that…

Read a lot, experiment on yourself (or get an entry level position and learn by observation).

And then if you want to work for clients at that point, it probably helps to pick a specialty so you can plug yourself into an existing business that’s already sort of working, but missing the thing your best at and most passionate about, and that way you can learn about all the other moving parts that make a business work. Because success in business is holistic.

If you don’t know anything about sales, you’re going to struggle with marketing.

And vice versa.

But beyond that…

Here’s something most people don’t realize.

Approximately 70-80% of all small businesses are just marketing and sales.

Yes, there are other moving parts, but if you get those 2 things right, then the moolah you collect will give you the oxygen you need to deliver on the back-end whether that be through your own time and effort, or through outsourcing the work to others who aren’t so good at marketing sales but are excellent at delivering on their skillset.

Like it not…

That’s business.

Marketing and sales.

So with that said, if you want to lock it in with marketing and sales this year, consider hopping on the waitlist for my Email Sales Accelerator by clicking the link below:

https://kevinhood.me/accelerator

Best,
Kevin Hood