Turn avid readers into clients with “THE GAP”

They’re on the edge of their seat every time your emails pop in.

They binge through your content soaking up every ounce of inspiration they can get. They save every single one of your emails in a little folder somewhere on the gmail account.

But why aren’t they responding to your offers?

Well…

For some people it just takes time for them to be “ready” for what you have to offer now. But, by definition, those aren’t really your ideal clients. At least not yet anyway. Case in point… I just spoke with a client who enrolled someone who’s been reading their emails for more than a year. And it wasn’t because the stars suddenly aligned in such a perfect way that universe is allowing them to finally be ready.

It’s because my client changed the way they wrote their emails.

The mark of a good mentor.

Someone who can inspire people to take healthy action to improve their lives.

I’ve had similar things happen.

People who joined my list 2-3 years ago finally decide to work with me after the right message pops up in their inbox (one of the benefits of sending daily emails is you get a lot of opportunities to experiment and see what works). Furthermore, I’ve been on email lists for as much as 5 years before finally buying that flagship offer I’d been hoping to get my hands on.

Why so long?

Well… personally I know I felt like I just wasn’t ready yet. But in hindsight… as I examine my own personal buying process, I know that there were a few bits of evidence, social proof, and logical justification I needed before I was like, “Oh yeah, now’s the time… I’m ready.” And in my humble opinion, had those elements come to my awareness sooner, I probably would have bought sooner.

But either way…

Me thinks that changing how you write your emails could have a big impact on who’s ready now, who will be ready sooner, and who will self-select out because they’re never going to be a good fit for what you have to offer.

For example…

There’s a handful of emails I’ve written recently that have led to significantly more interest, significantly more sales calls, and significantly more paying clients than ever before. And if you’re reading this, there’s a chance you even have those emails saved in a little folder somewhere inside your inbox. And you might even have some sneaking suspicions about which ones they are because they stood out in your mind recently too.

But that’s the thing about suspicions…

You’ll never know the truth until you hear it from the source.

And that’s true for marketing in general.

A lot of people inadvertently copy other people’s bad marketing. They see other successful people doing something which may or may not be an effective part of their marketing campaigns, but they copy it anyway, and then wonder why it’s not working. Well… it’s because the only way to know which parts are working is by getting that info straight from the source. Which is why getting into the mindset of performing experiments in your marketing is essential.

But before I go too far off in another direction, I wanna reel it back in here…

I wanna talk to you about what you can do differently in your emails that will inspire the people who are ultimately ready, but haven’t been given that final push of motivation they need to take the biggest risk of all and decide to change. Decide to do something different. And decide to alter the course of their comfortable, habitual, actions, which are well intended, but ultimately causing them problems and keeping them stuck in their own comfortable, yet uncomfortable patterns.

So what is it then, that you can do differently?

I call it…

THE GAP.

What’s the gap?

Well… the gap is the space between where you’re at now, and where you’re trying to go. It’s a deep, nearly impassible ravine where one could metaphorically fall to their death. It’s chasm of chaos, uncertainty, and change. A place where everything you’ve ever known, or thought you knew, is at risk. It’s a place where you will be changed. Regardless of how you cross the gap…

Whether you slide down into it and navigate the treacherous domain by foot over months, and years, and sometimes entire eternities…

You will be changed.

But at the same time… if someone builds a bridge and just walk over it… you will changed too, for the better. And you will probably get the results you desire much more quickly than you would if you kept trying to figure everything out on your own.

So that’s something to think about as you write your next email.

How can you help your reader see the gap, recognize it, understand how difficult it is to get across, and then show them the bridge.

Anyway, if you want to see how I’ve applied that to some of my best performing emails as of late…

Consider joining the Email Sales Accelerator waitlist by clicking the link below:

https://kevinhood.me/accelerator

Best,

Kevin Hood