logged
I’m bringing my best freebie back
Them other freebies don’t know how to act.
So I’m bringing back one that did…
It’s something I haven't promoted in a while. Which is interesting, because it was actually one of the most effective resources I've ever used to bring in new coaching clients. But the problem was, I just didn’t have the time or bandwidth to deal with coaching a for a while.
Now I do, so now it's coming back. I'm updating the educational content and rebuilding the landing page.
And here’s what might be interesting for you.
Recently, I switched from using Wordpress in my back-end to using HighLevel. And a big part of that decisions was the AI features, the A/B testing, having everything all in one place. And there are things it doesn’t you just can’t get anywhere else, nor would I want to re-build myself, so I’m going to keep using it.
But for this landing page, I’m trying something different.
I’m just building it with Claude Code.
No page builder at all.
This is the same way I’ve built my current website, and I really like how I can just ask for what I want, and get a result, without all the clunky weirdness of trying to use AI inside someone else’s proprietary platform.
GHL still handles a lot of back end stuff (and probably will for a long time).
Which means if you’re using Kit, or Flodesk, or whatever else… this would probably work pretty similarly for you. The page is just the page and it connects to whatever tools you use in your business.
Anyway, yesterday I asked readers whether they were more interested in copywriting that conveys the value of their offers, or the systems and automations that power their marketing behind the scenes. And so far people either care about one, or the other, or both, and the numbers are pretty even.
Maybe that’s just because I’m particularly interested in both myself, and so my content attracts a mix of both.
But also, most of these projects require both skills.
If you want to build a landing page where people can learn about your offers, you’ve got to make them look a particular way so that you like them and your audience likes them. And you’ve also got to make them sound appealing by writing about them in the most compelling way possible.
So the plan right now is to share how I’m doing both inside the Coyote Copy Club (which is the new name for Email Sanctuary — we’ll see if that sticks or not).
Right now, we’re still south of 200 members.
But once we hit 200, I’m considering closing the free tier and making it paid only. Then putting more time into keeping things active and sharing lessons on copy and the creative technology that supports your business.
So if you haven't joined yet, now’s a good time to hop in:
Talk soon,
Kevin Hood