logged
Looks good, didn’t read
Yesterday I told you I’m bringing back one of the best freebies I’ve ever run.
Today I finished the landing page for it.
And I learned something along the way that might be useful for your own pages.
I've always been inspired by good design.
But my old landing pages were about as simple as it gets. All black and white with no fancy elements. However, I did put a ridiculous amount of time and effort into the tiny little details… perfect spacing, font sizes on desktop and mobile, lining everything up just right, creating a really good mockup, etc.
The whole idea was to keep the page simple and let the copy shine.
I still love that, and I think now it’s more important than ever.
As I get better with Claude Code though, I’m inspired to take my page design to the next level.
But here’s the problem. By default, AI throws in a lot of unnecessary visual elements. Everything gets displayed inside a card with the same rounded corners, or between dividers with the same numbering format 01, 02, 03. What should just be a simple bulleted list turns into rows of little boxes.
At first glance, it looks good.
But look around and you'll notice everyone's websites are starting to look the same. And what’s worse is… all that visual stuff actually makes your copy harder to read. People will land on your page and think, “yeah, this looks good." But they’ll spend more time scrolling around looking at the design than they do reading the actual words on the page.
And if they never actually read it…
That defeats the purpose of having the page in the first place. Because the copy is the part that does the selling.
So today I spent a good chunk of time pushing my design skills forward. I wrote a set of guidelines for my landing pages. I’m experimenting with a little more design than just plain black and white.
But still building my pages around one essential rule:
The copy is the most important thing on the page.
Every design choice has to earn its spot by doing one job… getting people to start reading, and keeping them reading all the way to the end. Ideally because it's actually fun and useful to read.
So today, the Return of the Freebie landing page is done.
Tomorrow I’ll set up the delivery inside GHL, test it end to end, and it should be live again in a day or two.
And since yesterday’s email, something like ten new people joined the Coyote Copy Club. Which got me excited. Because I want to share more on how I’m building things like this in there. And if you’d like to learn it too, click the link below to join and be sure to introduce yourself.
Because that’s really the most important part.
It doesn’t matter how many members we have if nobody shows up and says hello.
You don’t need to make it your part-time job to post inside the community, but if you peek your head in and weigh in on something once in a while, I can almost guarantee it will help you make new connections, new friends, partnerships, collaborations, opportunities, etc.
So hop on in and say hello using the link below:
Talk soon,
Kevin Hood