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Invitation to the “client pool party”
You might get a kick out of this…
When I was in 3rd grade, my sister and I would always play on the swing set that my dad built for us in our backyard.
But one of our neighbors just a few doors down had a really nice inground pool. Probably the only one I’d ever seen in the neighborhood I grew up in.
And these neighbors had a son, about my age, who I was good friends with.
But this one summer we noticed they started having all these pool parties in their backyard and we never got invited.
So we would try all these silly little tactics to get them to invite us over.
We’d stare longingly through the chain link fence.
We’d slump ourselves over in the swings and gently drift back and forth with the world’s most obvious “trying to look bored” face we could possibly imagine.
We’d climb up as high as we could on the monkey bars and just sit there, hoping they might notice us clearly not having as much as they were.
All in the hopes that they would take pity on us and invite us over to go swimming.
Now in reality, they were probably having so much fun they just didn’t notice us at all.
But even if they did…
As an adult, I now realize this is the exact wrong strategy.
A better strategy would have been to actually have as much fun as possible. And get real creative with it too. Like bust out the kiddie pool and the slip n’ slide, build a ramp, and fling ourselves over it while laughing and screaming so loud that the neighbors couldn’t help but look our way and think, “man, I wish we were having as much fun as they were.”
And this might not get us invited over immediately.
But it would play up the level of enjoyment we might bring to their lives if they invited us over next time.
Maybe they’d give up on their pool party and come over to play with us instead. Or even if none of that happened, we’d still be having fun. And we’d probably forget all about their little pool party anyway.
Something to keep in mind when you’re marketing your business on the internet.
There’s a lot of people out there posting content that makes them look like the sad neighbor kid staring longingly through the chain link fence.
And it doesn’t get them invited to the “client pool party”.
Instead you might try having as much fun in your business as you possibly can.
Listen, even if you’re business isn’t at the level you want it to be yet…
But you love all the stuff you’re learning and creating… and it could probably help your future clients… then just being excited about what you’re doing is something other people can’t help but be attracted to.
Loving your work is magnetic.
And it works.
But…
If deep down you still find yourself staring longingly through the chain link fence, and watching all the other successful business owners have their fun. Then let’s you and me build a slip-and-slide ramp into your kiddie pool and make the neighbor kids jealous:
Your pal,
Kevin Hood