logged
It’s like waving a magic wand at the internet
I jumped on a call this morning with Mattia Righetti from Black Twist.
We were talking about my Notion writing system.
You know… the one I use to schedule a mountain of content every week and pull all the metrics back in so I can see what's working?
At some point during the conversation, we got the thing working that makes this all possible for you, too.
Without having to build anything new, without having to touch a line of code, and without having to spend more than a minute tinkering with connections.
If you don’t know what MCP servers are…
Think of it like waving a magic wand at the internet.
You say what you want in plain language, and instead of hiring a developer, setting up a labyrinth of Zapier steps, or learning to code yourself, it just happens.
The stuff that used to take a team of people (or a whole afternoon of brittle automations held together with duct tape) now takes a sentence.
While it’s not quite perfect yet, perfect is much closer than I thought.
Turns out the solution to perfect is just a well crafted prompt.
That’s where I come in.
Yesterday I was coaching Abbey on some content creation basics, and at some point she stopped me and said, “I think I just need like four easy steps.”
Easy enough.
I gave her the 1, 2, 3… and for step 4, I just asked my AI to give her AI guardrails that will help her keep her content editing and idea generation in line.
Here’s what she had to say:
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“THANK YOU for the AI resources!!!!! You’re a genius!!!! Working on them in notion now.”
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I don’t know about genius, if anything, I’d say Abbey is the genius.
Four easy steps.
That’s the mark of a marketing genius.
Anyway, there's a lot of low-grade anxiety going around right now.
People cramming vibe coding into every spare moment between meals, walks, and pickleball games out of fear that if they're not building something, they're going to become irrelevant.
I get it, but here's the thing: a lot of what's getting built is solving problems for the person building it, not for their customers.
I'd rather spend my time writing, walking in the woods, playing pickleball, eating great foot, and spending more time with my girlfriend and our cat.
Not refreshing Claude from my phone every fifteen minutes out of fear that someone, somewhere, is shipping the next mind-blowing app while I'm not looking.
Vibe coding is useful. I'll keep doing it. But I'm more interested in solving your problems — giving you the AI guardrails, the tools, the information that gets you where you want to go with your writing and your content on Threads.
That's what the community is for.
There's good stuff in there right now. Threads Organic Traffic. Minimum Viable Email List. I’m considering a name change soon to reflect where it's headed.
But what's already inside is enough to start turning your content into actual client conversations.
Here's the link:
Talk soon,
Kevin Hood