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List growth update (details inside)
I went back, reviewed all of February, and realized something I’d forgotten.
Don’t reinvent the wheel.
Mid-February was a big hit, but the end of February wasn’t.
Mid-February, I was running ads to my MVE lead magnet, re-creating content that had already proven itself, and doubling down on Client Affinity Content. Which is something I teach for free inside my Skool community, and looking at the numbers, it brings in more qualified subscribers to my email list than even paid ads right now.
All to say, looking back, organic social outperformed paid ads, but ads are still something I’m experimenting with.
And at the end of the month, I got restless.
(Or curious. Still not sure which.)
I tried a different lead magnet, one that brought fewer subscribers, and lower quality ones at that. Mistyped emails. People who weren't in the right niche. The kind of subscribers who sign up but never even read.
I also started experimenting with a bunch of new, unproven content.
And as a result, my views dropped by somewhere between 60-70%. As a predictable side effect, list growth slowed way down too. So the lesson is pretty simple, and it's probably one you already know but occasionally need a reminder of:
Do more of what works and less of what doesn’t.
Anyway, like I said, the thing that stood out most was that strong stretch in mid-February where Client Affinity Content brought in the majority of new subscribers.
If you're not familiar with it, it's a framework for creating posts that naturally attract the people most aligned with what you’re creating.
And it's free inside the community.
Here's the link:
Talk soon,
Kevin Hood