The “no big deal” approach to success

In 1993, a Russian quantum physicist left his job to become one of the most influential self-help authors you've never heard of.

Little is actually known about his private life, and from what I can tell, that's on purpose.

Despite his anonymity, his book Reality Transurfing has nearly 2,000 reviews on Amazon (and I have not read it, but after today’s email I might… who knows!). The books been translated into dozens of languages. And there’s an entire subreddit and a worldwide certification program dedicated to people practicing his methods.

And it’s all created by people practicing his methods, not him.

All this from a guy who won’t tell you a single thing about his own life.

His core idea is that reality has infinite version, already “filmed”, just waiting to be played out. And you don’t force yourself into the one you want, you simply slip in and out of the different variations by treating the process like it’s not such a “big deal”.

Reduce the resistance, detach from the outcome, and simply let your ideal lifestyle slide toward you of it’s own accord.

Since he won’t show you much proof from his own life, his readers do it for him.

For example, Reverend Cian Kenshin descibes landing a $400k/year CTO role with a 30 hour work week. He credits approaching the role with zero attachment to the outcome, and mentions that when he later tried to force outcomes, things deteriorated.

AJ Chase, a writer on Medium, said he picked up the book and stopped mentally fighting his work environment for the first time in his life.

And that his manager offered an unsolicited promotion within just a few weeks.

The community at large reports more of the same: getting into physical shape after years of grinding with no results, job offers appearing right after mentally releasing the need for them, relationship connections that happened once the pressure came off.

Which brings me to my first boss, Mr. Parry. A Farmer Jack grocery store manager who hired me and gave me a used name tag with someone else’s name on it.

I scraped it off as best I could, grabbed a sharpie, and hastily wrote “Mr. Hood” as big as I could fit it.

Months went by. Customers loved it. Staff loved it.

Seeing a lowly bagger down at the end of the checkout line with a prominent title sparked good moods and interesting conversations. People regularly commented how the nametag and subsequent conversations always brightened up their day.

Until one day Mr. Parry called me into his office to explain.

He said that only superiors get to wear the honorific title of mister or misses.

Soon after, the store closed.

Viktor Frankl called it paradoxical intention — the anxiety of fixating on an outcome tends to produce its opposite — and perhaps the Reality Transurfing method is essentially the same principle, applied to things you want.

Mr. Parry tried to control things and he got the opposite of what he was after.

Anyway, I tested this a few months ago on Threads with something I like to call “Client Affinity Content” which has quickly become one of the more popular lessons inside the community.

I borrowed the mechanism from a paid ads expert, adapted it for Threads using a series of prompts that generate hundreds of simple post combinations in just a few minutes that will give you clarity into what your ideal clients want in terms of the messing you need to use to create and promote your offers online.

While creating it, I treated it like “no big deal”.

I scheduled approximately 80 of them over a course of a week in place of my regular content and called in an “experiment”, with zero attachment to any outcome.

The result was most of them failed to attract any meaningful momentum.

But the few that did, worked surprisingly well.

And even the ones that failed seemed to get my content in front of 10x-20x more people than my content normally gets shown to. All of which provided some very valuable insight that has allowed me to grow my email list between 2x-3x times faster over the past month than in months prior.

Customers, clients, and friends have all alleged that this training has helped them do the same.

Abbey went from 800 to 2,500 followers in a matter of days while generating her first 150 email subscribers. Justin has gone from 20,000 followers to almost 80,000 followers in the last few months by applying these principles to the content he creates.

And this doesn’t just generate followers….

It also drives newsletter growth, and more importantly, it creates increased connection with your audience, enhanced interest in your offers, and greater clarity in your messaging moving forward.

All by being willing to treat content like “no big deal” for a minute, perform a simple experiment, and move forward based on the results you find.

Like a true algorithm transurfer, you can identify what realities might be available for you out there and quietly slip into the one you want by treating it all like “no big deal”.

All to say, the lesson is waiting for you inside:

https://www.skool.com/kevin-hood-8749/classroom/55cd9520?md=ba214fa8f9eb4389b90f69d67548f4d0

Talk soon,

Kevin Hood

P.S. Here’s what Claudia Quintela, one of my favorite writers on Threads had to say about it: