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Make every detail perfect
These days, the average knowledge worker now spends more time managing information than actually using it.
Let that sink in.
The problem used to be that you couldn't find what you needed.
Now the problem is you can't stop finding things.
Which brings me to something Jack Dorsey once said that I can't stop thinking about lately…
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"Make every detail perfect and limit the number of details to perfect."
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Right now I'm in a few different Skool communities that I genuinely learn from.
And here's the pattern I keep noticing.
The core content is stellar.
I've pulled lessons out of these things that fundamentally changed how I think about marketing and my business. But over time, new material keeps getting added. New trainings, new frameworks, new recordings, new Q&As… and somewhere along the way, I stop learning and start drowning. Without actual implementation, new information is just a clever approach to procrastination.
And the Q&A recordings are the worst part.
I will absolutely sit through an hour of live Q&A to get 15 minutes of direct feedback on my stuff. But I will not watch an hour of someone else getting feedback when it’s irrelevant. If you’re not there live, the speed of revelation becomes painful and slow. Now with AI, you can get direct feedback on your stuff whenever you want.
It's not from the guru, but it’s more useful than you might think.
AI is a great tactical sparring partner.
It can’t replace “what’s working now” from the guru who’s in the trenches with high level businesses every day. But since Q&A’s are inherently non-specific to you, the whole “abundance of information” model loses it’s value.
Because almost everything you ever wanted to know is already at your fingertips.
So I keep asking myself, what’s actually valuable now?
And the answer I keep landing on is a small ecosystem of content that’s as close to perfect and as close to relevant now as it can possibly be. Which brings me a new operating principle for the Nature of Marketing community.
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"Make every detail perfect and limit the number of details to perfect."
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So here's what I've done.
The community now has three core modules:
- Niching & Positioning
- Content System
- List Growth
That's the curriculum. Clean, tight, and perfect (or as close to perfect as I can get). It’s a work in progress for now, but that’s how things will develop over the weeks ahead. Everything else will become a focused info product. Narrow, specific, and built to get one outstanding result. Available for a one-time purchase inside the community instead of bundled into a monthly fee.
It's a test.
I'm genuinely curious how it plays out.
If you're already inside, take a look around. Things look different. Then reply back and let me know what you think. I want your honest opinion.
Bippity Boppity Boo.
Here’s the link:
Talk soon,
Kevin Hood