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The proven playbook for torturing your email list with daily insights until they finally give in and buy your low-ticket digital product
But something I say to all my clients is that if you just post about the same damn product long enough, eventually people will give in and buy it.
That doesn't mean you'll make any money from it.
That doesn't mean they'll have a good experience with it.
It just means, if you hammer on long enough, eventually you get the right message in front of the right person at the right time, and since it's low-ticket, there's really no huge barrier to shelling out a few bucks to see what all the fuss is about.
But here's what most people miss when I say that.
Your email list isn't just a place to sell things.
It's a place to learn about people.
Every email you send is a test. A different angle. A different benefit. A different frame on the same idea. You can run this experiment basically forever because the options are infinite, and your readers are willing to participate because there’s a benefit to it.
They get to learn from you and check things out from afar without making any major commitments right away.
And when you do this long enough, something starts to shift.
You stop optimizing for opens and clicks.
And you start understanding what people actually want on a fundamental level. Not what they say they want. But what they actually respond to. What encourages people to write back. What builds enough belief for people to buy. And after they do, what actually gets them results.
That's what email really is.
But a lot of people email for 30, 60, 90 days, fail to get rich, and then go, “this doesn’t work.”
Which is interesting to me because the problem isn’t the channel. The problem is the expectation. The expectation that just because you wrote a good email that people owe you money. The expectation that email is like an instant monetization magic wand, when actually it’s something much slower and more valuable than that.
It’s a trust building exercise.
And trust takes time.
Every time you show up in someone's inbox, you're not just trying to sell them something. You're also proving something. That you're the type of person who shows up. That you're consistent. That you're not going to disappear on them the second they hand over their credit card.
People can tell, by the way you email, whether or not you'll actually deliver on your promises.
Show up inconsistently? You're teaching them you can't be counted on.
Show up every day? You're teaching them you can.
And when it comes to timing, you’re not in control. You don’t get to decide when someone is finally ready to buy. But the more emails you send, the more chances you create for the right message to land at the right moment for the right person.
People will sit on your email list for years before they finally buy anything.
And then one day, something you say will click.
And they'll be like, "Okay, fine. I've been meaning to do this anyway. Here's my seven bucks."
Thus the proven playbook for torturing your email list with daily insights until they finally give in and buy your low-ticket digital product.
Speaking of which…
If you've been on my list for a while and you've been meaning to actually grab one of my digital products, the ones I talk about constantly, you can get access to all of them for only $7/month by joining the premium tier of the Nature of Marketing community.
Here's the link:
Talk soon,
Kevin Hood