My big, dumb, stupid waitlist failure

Today I posted in the community about my big, dumb, stupid waitlist failure (and what I’ve learned from it).

Essentially I ran a meandering month-long promotion that kept pivoting and evolving and eventually it became what is now the TNM community. And inside that post (which you already have access to whether you know it or not…) I reveal the lesson I’ve learned from this whole experience.

But there’s something else worth learning here…

Not just what you can take away about doing a scientific bit of price discovery for your next offer, but how to get more information about what that offer should actually include. And it’s all about something I like to call:

Going first.

What do I mean by that?

Well… I mean going first is terribly scary.

Not just for me, but for just about everyone I know. But the best way to find out what to include inside your offers, is to find out exactly what people are struggling with on your email list, in your audience, in your communities… and to take that information to heart and turn it into something useful and valuable that might help them, and anyone else for that matter solve the same or similar problem.

And if you do that enough times…

Eventually the value you give on a regular basis greatly outweighs what people are paying for it, and it reaches a sort of critical mass where just about everyone agrees that the value inside your offer is much greater than what you’re charging for it and as a result it becomes very easy to sell.

All to say…

There’s a really great way to encourage other people to tell you exactly what you need to include inside your upcoming offers in order for them to want to buy it.

And if one person wants to buy, maybe a hundred do.

And if a hundred do, maybe a thousand…

And so on…

But since going first is scary, most people don’t actually want to reveal what the roadblocks are for them in their life or their work or their relationships or their business. So there’s something you can do to help get the ball rolling. To help ease the tension. To help make it feel easier and less risky in revealing what they’re working with.

And it’s something that’s actually modeled inside today’s post (maybe you can guess it?)

Click the link below to check it out, and while you’re there, maybe you can leave me your thoughts on making the community a better place too?

Here’s the link:

https://www.skool.com/kevin-hood-8749/my-big-dumb-stupid-waitlist-failure

Kevin Hood